SymphonyIRI, GMA working on identifying analytics of tomorrow
CHICAGO — SymphonyIRI on Wednesday launched “Analytics2020,” a consumer packaged goods and retail industry initiative designed to identify and define the roadmap for consumer and retail analytics innovation into the next decade.
“Powering performance and growth by leveraging the convergence of advanced predictive analytical modeling and dynamic technology is the top-of-mind issue for executives in the CPG and retail industries,” stated Robert Holston, EVP and division leader, Symphony Analytics at SymphonyIRI. “The next decade of consumer and retail analytics promises to be nothing like the last in terms of how value is created and the speed in which decisions are made.”
The initiative will comprise a global industry survey to study in detail the requirements for success in the evolving retail landscape and how to leverage analytics to create competitive advantage, coupled with creation of an Analytics2020 Consortium, including manufacturers, retailers, academics and media agencies. The consortium will develop a series of position papers that taken together will articulate the capabilities and anticipated results of the new generation of analytics on manufacturers, retailers and shoppers.
In related news, the Grocery Manufacturer’s Association, in collaboration with SymphonyIRI, will release initial industry research findings from Analytics2020 in August 2012 at the GMA Executive Conference. The GMA also will sponsor a related executive working session at its Trading Partner Alliance Strategies 4 Growth conference in late October 2012.
Calgon to relaunch Turquoise Seas fragrance
BALTIMORE, Md. — Bath and beauty brand Calgon, which is managed by Ilex Consumer Products Group, has announced the return of its Turquoise Seas fragrance after more than five years off the shelf.
In March 2010, Calgon rebranded its entire bath and body line with new packaging and a marketing campaign. With the repositioning, Calgon launched more than 30 new products while keeping its roots with Morning Glory, English Garden and Hawaiian Ginger scents. Turquoise Seas, with notes of florals, aquatic greens and white musk, continued to be the No. 1 requested fragrance from consumers, which paved the way for the relaunch, according to the company.
Calgon also will introduce a new fruity-floral fragrance, Berry Ravishing. Launching just in time for the spring and summer seasons, both Turquoise Seas and Berry Ravishing will be available at select national retailers beginning late spring 2012 as an 8-oz. Refreshing Body Mist.
To support the launch, Calgon will be rolling out a major marketing and public relations campaign under Alliance, the activation and public relations division of Grey NY. The sales effort and new product launches for Calgon is driven by Ilex Consumer Products Group, which acquired the business in November 2008, when it bought the company from Ascendia Brands.
Hain Celestial unveils new personal care products at Natural Products Expo West
MELVILLE, N.Y. — The Hain Celestial Group, a maker of natural personal care products, announced the debut of more than 20 new personal care products at the Natural Products Expo West earlier this month, as well as more than 90 product reformulations to the NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients.
Highlights of Hain Celestial’s personal care product offerings include:
Alba Botanica Brand:
The Alba Botanica brand has introduced two new natural Very Emollien sunscreen sprays. Available in sport SPF 40 and kids SPF 40, the no-slip-grip pump sprayer aims to reduce environmental and inhalation risks associated with aerosol chemical propellant sprays, the company stated. Later this spring, the Alba Botanica brand will offer two pre-moistened towelettes. Each uses cloths made from natural, biodegradeable material to remove makeup, cleanse and tone the skin. Alba Botanica Natural Acnedote Clean ‘n Treat towelettes feature salicylic acid at the maximum strength 2% level to help prevent and treat acne. Alba Botanica Hawaiian 3-in-1 vlean towelettes feature pineapple and papaya enzymes to break through oil and dead surface cells for a deep pore cleanse and aloe and awapuhi to tone, nourish and refine the skin without tightness.
Earth’s Best Brand:
The Earth’s Best brand line of baby body care products has announced the arrival of several new items. Earth’s Best nonpetroleum jelly is made with botanical oils and extracts, including vitamins A and E. Earth’s Best organic teething gel is a nonmedicated gel with organic menthol to help soothe painful gums; organic licorice and chamomile to help ease baby’s discomfort; and organic vanilla to warm and alleviate gum and tummy irritation associated with teething. Earth’s Best organic cold relief vapor ointment helps soothe and relieve coughing associated with the common cold and helps clear nasal passages and loosen mucus so baby can breathe more easily. To relieve minor aches and pains associated with the common cold, there’s Earth’s Best organic cold relief vapor ointment, which contains calming eucalyptus and peppermint essential oils in a nonsticky botanical formula. To round out the new product offerings, the brand is launching Earth’s Best organic cold soothing baby wash, which contains therapeutic aromas of eucalyptus and tee tree essential oils to help open airways and echinacea to help soothe and relieve discomfort along with aloe vera and beta glucan to gently hydrate baby’s skin. Earth’s Best organic teething gel, cold relief vapor ointment and cold soothing baby wash are certified to the NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients’ by Quality Assurance International.
Queen Helene Brand:
Based upon the introduction of Royal Curl hair care products last year, the new Princess Curl line is specially designed for curly-haired children. Available in Soft Twirls shampoo, Silky Twirls conditioner and Curly Twirls creme, the Princess Curl curl enhancing hair care line is infused with royal jelly, which is packed with 17 amino acids, plus vitamins A, B, C, D and K, that feeds the queen bee in her hive. The royal jelly in the new Princess Curl hair care line works with natural oils and botanical extracts to soften kinks, smooth waves and define curls while delivering shine and softness.