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Sweet’N Low teams up with Dominique Dawes to raise diabetes awareness

BY Allison Cerra

NEW YORK — Sweet’N Low and Olympic athlete Dominique Dawes have joined forces to address the growing diabetes epidemic in honor of National Diabetes Month.

As part of the partnership, the sugar packet brand and Dawes will host free diabetes screenings in New York and Washington, D.C., during the month of November. The screenings will include a glucose test and questionnaire to identify symptoms and recognized risk factors, as well as Dawes discussing the importance of a healthy lifestyle. Information on the dates and locations of the free diabetes screening clinics can be found on SweetnLow.com.

"I am very excited to be joining forces with my favorite sugar substitute, Sweet’N Low, encouraging people to get screened and build awareness around such an important cause," Dawes said. "With a history of diabetes in my family, I am aware of the severe effects of the disease and am very pleased to assist in educating Americans about the importance of early detection and appropriate treatment."

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Huggies supports launch of National Diaper Bank Network

BY Allison Cerra

DALLAS — Diaper brand Huggies announced it is the founding sponsor of a national nonprofit dedicated to helping raise awareness of diaper need, build capacity of diaper banks and close the diaper gap in America.

Huggies said it is supporting the National Diaper Bank Network by providing 20 million diapers per year to the NDBN via the brand’s Every Little Bottom program. Additionally, as a founding sponsor, Huggies said its Every Little Bottom program is kicking off a cross-country tour called "12 Days of Thanks," through which the brand will donate 12 million diapers in 12 cities over a 12-day period. Markets include New York, Philadelphia, Atlanta, Miami, Chicago, Kansas City, Dallas, Denver, Sacramento, Minneapolis, Detroit and Columbus, Ohio.

"Diapers are a basic need for children, yet many families struggle to afford them and have few resources from which to seek help," National Diaper Bank Network executive director Joanna Goldblum said. "Our national organization is dedicated to providing every child in America with the diapers they need to remain clean, dry and healthy."

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Perfect TEN

BY Barbara White-Sax

PLANO, Texas — Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.


Dr Pepper TEN is out to change that. The beverage is a full-flavored carbonated soft drink, but contains only ten calories. With its gunmetal gray color scheme, industrial rivets and bold font, the packaging reads “masculine.”


Testing in six markets in early 2011 exceeded expectations, with sales reaching 6% of brand sales in some markets during the test period. National rollout is under way and will be supported by a national integrated ad campaign featuring the “It’s Not For Women” theme.

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