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SweeTarts adds flavor to chewy ropes line

BY Gisselle Gaitan

SweeTarts has added a new product to the fan favorite SweeTarts Ropes line. The new Tangy Strawberry Soft and Chewy Ropes are the Glendale, Calif.-based company’s latest addition, which contains no artificial colors or flavors.

Back in 2015, the company, which is part of Nestlé, launched the Cherry Punch SweeTarts Soft and Chewy Ropes, which became its best-selling sugar candy. The product is sold in single and shareable packages and features fruit-flavored licorice rope packed with a tart center.

“After receiving overwhelmingly positive feedback from consumers across the nation, it only made sense to expand the ropes line with America’s favorite candy flavor, strawberry,” Meghan Erickson, SweeTARTS brand manager, said. “We’re confident that our fans will love bending, twisting and looping our new Tangy Strawberry Soft and Chewy Ropes as much as they’ll enjoy eating them.”

On Feb. 13, those who are interested in the product can log in to purchase the SweeTarts Tangy Strawberry Soft & Chewy Ropes through a limited presale program. After the sale, the ropes will be available for purchase in retail locations beginning in May.

More information on SweeTarts can be found on the company’s website, and its Facebook, Instagram and Twitter pages with the #GetBerryRopedIn hashtag on social media.

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Applegate relaunches pepperoni snacks

BY Gisselle Gaitan

Applegate has announced that it will be relaunching two of its pepperoni snacks, the Applegate Naturals Turkey Pepperoni and Applegate Naturals Pork & Beef Pepperoni. The Bridgewater, N.J.-based company has turned to old-school dry-curing techniques, meaning the products will be moving out of refrigerated foods section.

“While pepperoni is undeniably fabulous on pizza, we’ve zeroed in on how to make America’s favorite pizza topping portable without the need for artificial preservatives,” Nicole Glenn, Applegate’s vice president of marketing said. “Our new pepperoni recipe allows meat lovers to enjoy our pepperoni on a pizza or as a high-protein grab-and-go snack.”

To remove the need for refrigeration, Applegate has added salt and drying to the desired moisture level to create pepperoni that is ready to eat. The company also is added grass-fed beef, creating the pork and beef option. When it comes to the turkey option, the brand crafted it with much leaner meat, resulting in a product with more protein, the company said.

Other changes to product include a coarser grind of meat and enhances savory spices for an authentic and artisanal flavor. Applegate’s Pork & Beef Pepperoni and Turkey Pepperoni are now available for purchase in 4-oz. sized re-sealable packs in retailers such as Whole Foods, Target and Amazon. Further product information can be found on Applegate’s website.

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PepsiCo dives into sparkling water with Bubly

BY Gisselle Gaitan

PepsiCo is making its mark in the world of sparkling water. The Purchase, N.Y.-based company has unveiled their latest creation — bubly. The product combines refreshing flavors with an upbeat and playful sense of humor that’s set to shake up the category and comes on the heels of the brand’s entrance into the premium bottled water category with the launch of LIFEWTR back in 2016.

Bubly is available in eight flavors limebubly, grapefruitbubly, strawberrybubly, lemonbubly, orangebubly, applebubly, mangobubly and cherrybubly. Each can features bright, bold packaging, unique smiles for every flavor and a witty greeting on the tab, such as “hey u,” “hiii” and “yo.” Personal messages, such as “I feel like I can be open around u,” “hold cans with me” and “love at first phsst,” also can be found on the product.

“When we looked at the sparkling water category, we saw an opportunity to innovate from within by building a new brand and product from the ground up to meet consumer needs. We created bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we’ve seen in the sparkling water category today,” Todd Kaplan, vice president, water portfolio of PepsiCo North America beverages, said. “This is an exciting addition to our PepsiCo portfolio, which is why we’re committed to make bubly one of our biggest product launches to date and are introducing the new brand to the world during the Academy Awards.”

Bubly products will be available in 12-oz. sized cans in eight and 12 packs, and in 20-oz. sized single-serve bottles. The line will be making its television debut with two commercials set to air during the 90th Academy Awards broadcast on March 4. Further product information can be found on bubly’s website, Instagram and Facebook pages.

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