Sweet standup brands
HACKETTSTOWN, N.J. — M&M’s brand has introduced 8-oz. standup pouches for two new flavors (mint dark chocolate and raspberry dark chocolate), as well as classic M&M’s. The suggested retail price is $2.99.
“We’ve seen an increase in the hand-to-mouth segment, where stand-up pouches are convenient, and the pricing provides a strong consumer value. This format offers many consumer benefits: It’s resealable for freshness, portability, portion control, convenience and share-ability,” said Tim Quinn, VP trade development for Mars Chocolate North America.
Consumers still going nuts for nuts
Nuts, due to their healthy profile, continue to be one of the strongest segments in the snack food category, and Mintel estimated that nuts, seeds and trail mix will continue steady growth through 2015. Trail mix, the smallest segment of the market, showed the greatest growth in the category. Kraft’s Planters leads the category, and its Back to Nature trail mix brand showed gains.
The article above is part of the DSN Category Review Series. For the complete Snacks Sell-Through Report, including extensive charts, data and more analysis, click here.
ReportersNotebook — Consumables, 03/12/12
SUPPLIER NEWS — Jelly Belly has introduced a new line of jelly beans inspired by Snapple beverages. Jelly Belly Snapple Mix is made with natural ingredients, including real fruit juice, Snapple juice drink concentrates and fruit purees. It also does not contain artificial coloring, Jelly Belly said. The product will be packaged in a 1.65-oz. bottle that is modeled after the real Snapple Juice Drink bottles. In addition to the new 1.65-oz. Jelly Belly Snapple Bottle, Jelly Belly Snapple Mix also is available in a 3.1-oz. bag, a 6.5-oz. bag and 4.5-oz. box. Jelly Belly Snapple Mix will be available in fruit punch, mango madness, cranberry raspberry, pink lemonade and kiwi strawberry flavors.
Mars Chocolate North America has switched its 540-calorie king-size bar to a multipiece format to enable sharing or saving for later use. Mars said it labels the items 2toGo, 4toGo and Sharing Size. “These formats generally represent more than a single portion and are clearly labeled as such,” a Mars representative said. The company also introduced a Twist Wrap wrapper with “memory” that allows the consumer to twist the wrapper closed, making it easier to save a piece for later.
Hain Celestial has added a nondairy-based yogurt to its portfolio. The company said it launched a low-fat yogurt line, made with real almonds, under the Almond Dream brand that would cater to lactose-intolerant customers or those looking for less dairy. The yogurt line will be available in four flavors: plain, vanilla, strawberry and mixed berry.