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Sweet dreams

BY DSN STAFF

MIAMI — Dream Products has ramped up distribution on its Dream Water enhanced water. Dream Water is the first water formulated to help consumers relax and fall asleep. Dream Water is formulated with a blend of natural ingredients, including GABA, melatonin and 5-htp tryptophan.


The product, which contains zero calories and has no preservatives, is available in an 8-oz. bottle in two flavors, Lullaby Lemon and Snoozeberry, with a suggested retail price of $2.49; and in a 2.5-oz. shot in two flavors, Lullaby Lemon and I Dream of Kiwi, with a SRP of $2.99.


Walgreens picked up the product for national distribution, adding to the brand’s move from regional distribution at its launch less than a year ago to national rollout.

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Kashi scales back packaging

BY Allison Cerra

LA JOLLA, Calif. — Kashi is boosting its sustainability efforts by reducing the packages of its products by as much as 12.4%.

Among the foods that now feature less packaging are Kashi GoLean Crunch! honey almond flax and GoLean Crisp! toasted berry crumble cereals, all Kashi TLC crackers and the entire line of TLC chewy granola bars and TLC fruit and grain bars.

The calculations were determined by weight versus previous packaging design. The company noted that while the physical packaging of select Kashi foods has been reduced, the total volume of food within each package remains the same.

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P&G’s manufacturing plant achieves zero waste to landfill distinction

BY Allison Cerra

CINCINNATI — Procter & Gamble announced that its Auburn, Maine, feminine care facility became the first manufacturing plant in North America to achieve zero waste to landfill.

P&G said its Global Asset Recovery Purchases team assisted the company in reusing or recycling its waste. P&G said these efforts delivered tens of millions of dollars in cost recovery to the company in the past year alone.

"Auburn’s success is the latest milestone in our continued global effort to achieve zero manufacturing waste sent to landfill," said Len Sauers, P&G VP global sustainability. "GARP is a terrific example of how internal innovation and external partnerships have joined to help realize the company’s sustainability vision and goals."

Auburn is the ninth P&G global manufacturing plant to earn this distinction.

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