BEAUTY CARE

Surya Brasil introduces organic hand sanitizer

BY Antoinette Alexander

NEW YORK Surya Brasil, a maker of organic and natural cosmetics, has introduced its new organic Moisturizing Hand Sanitizer.

The formula is made with plant ingredients from Brazil including aloe for its soothing and healing properties; Jua, a cleansing and refreshing fruit; and Acai, a moisturizer and antioxidant rich protein, omega-9 fatty acid and vitamin E.

The Moisturizing Hand Sanitizer is certified organic through Eco Cert and is cruelty-free. It promises to kill 99.99 percent of germs on hands and no rinsing is required. It does not contain mineral oil, parabens, petrochemicals, carbomer, synthetic fragrance or artificial coloring.

The pocket size tube has a suggested retail price of $4.99. The desktop bottle has a suggested retail price of $14.99. Twelve tube displays are available for merchandising in stores.

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Maybelline’s Carpenter becomes Smith & Vandiver vp of sales

BY Antoinette Alexander

WATSONVILLE, Calif. Former Maybelline executive Ron Carpenter has joined Smith & Vandiver, a maker of natural skin care and bath products, as vice president of sales.

Carpenter began his career in international strategic business development for Mary Kay Corp. before becoming the director of international finance and operations for Maybelline, and later on their regional director of Latin America. He moved on to become the managing director for Europe and Asia for Freeman Labs/Dial Corp./Sarah Michael’s-Freeman Cosmetics, and the international managing director for Solar Cosmetics Labs.

Smith & Vandiver has three major brands: Skin Nutrition with Phytomins, which focuses on natural, skin-nourishing ingredients; Aromatherapeas, which blends aromatherapy with all-natural ingredients; and New Leaf Organics, which is certified organic.

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Beiersdorf uses StoreBoard Media for CVS Nivea product launch

BY Antoinette Alexander

NEW YORK StoreBoard Media, which places indoor billboards within more than 13,000 retail pharmacy stores nationwide, has announced that its indoor billboards are being utilized by Beiersdorf AG to deliver branding message in support of a new product launch for Nivea Sun-Kissed Firming Moisturizer.

Beiersdorf’s StoreBoard campaign is featured on the 5-foot-tall security pedestals at the entrances to 6,300 CVS stores nationwide. The effort will generate a half billion impressions among consumers who will spend more than $4 billion at CVS during the four week advertising cycle, according to Douglas Leeds, chief executive of StoreBoard Media.

StoreBoard Media has the rights to place indoor billboards on the security pedestals that are at the entrance to more than 13,000 pharmacy retailers stores nationwide, including CVS, Walgreens, Duane Reade, Longs Drug Store, Jewel-Osco and USA Drug, generating more than a billion monthly gross impressions. StoreBoard advertising panels occupy approximately 85 square feet within each store.

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