HEALTH

Survey: Surge in use among vitamin D, fish oil supplements

BY Michael Johnsen

WHITE PLAINS, N.Y. — Among people who use dietary supplements, the most popular products in 2010 were fish oil, multivitamins, vitamin D, calcium and Co Q-10, according to a ConsumerLab.com survey.

Women were much more likely than men to have taken vitamin D, calcium or probiotics. Men were more likely than women to have taken Co Q-10, herbs and extracts, glucosamine/chondroitin, vitamin E, resveratrol, amino acids, and nutrition drinks and powders.

Use of vitamin D surged in 2010 to 56.2% of those surveyed, up from 47.9% in 2009 and 36.9% in 2008. Fish oil continued its rise in popularity, used by 75.7% of those surveyed, up from 74% in 2009.

Multivitamin use declined to 70.1% last year from 72.0% in 2009 and 73.8% in 2008. Younger adults, however, were more likely to have used a multivitamin than older adults; 73% of people ages 35 to 44 years used a multivitamin, compared with 67.9% of those ages 75 to 84 years.

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ProPhase gets personal with donation to AHA

BY Michael Johnsen

DOYLESTOWN, Pa. — ProPhase Labs last month created a Facebook personality quiz to benefit the American Heart Association. For each Facebook fan who takes the “What’s Your Cold-Eeze Flavor?” personality quiz, ProPhase will donate $1 to the AHA, up to a total of $2,500.

The quiz launch date coincided with the Hallmark Channel’s broadcasts of “Cold-Eeze Skate for the Heart.” That show, which features several professional figure skaters, as well as “American Idol’s” Ruben Studdard and David Archuleta, is dedicated to raising awareness about heart health and the American Heart Association.

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Homeopathic advice now available on Aisle5

BY Michael Johnsen

Aisle7 and Boiron last month partnered on the Aisle7 Online Decision Support Tools, an online decision support engine to provide science-based, self-care homeopathic product recommendations. Called the Homeopathic Medicine Finder, the Boiron-branded tool enables consumers to filter through more than 350 health conditions and symptoms to find the right product. 
The new tool will be featured across more than 2,000 in-store retail locations and 150 websites served by Aisle7.

“In particular for homeopathy, which in some cases is kind of a new category for people, … it’s really a new way to think about treatment,” said Bill Schneider, Aisle7 spokesman. “This product helps them cut through all the confusion and links them specifically with the product to consider for a condition.”

According to Pew Research, more than half of consumers regularly use the Internet to research and choose products to buy. “Traffic to [Aisle7] pages is on a 20% year-over-year growth rate as more and more people are starting to realize [their] retailers are featuring more content on their site,” Schneider said.

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