Survey shows drop in women’s use of vitamins and supplements
SHELTON, Conn. Women appear to be leaving the vitamin and nutritional supplement category in significant numbers, according to the latest survey from TABS Group, a marketing research and consulting, released Friday.
In a study of 1,000 respondents across the U.S. fielded by TNS and sponsored by TABS Group, 66 percent of men and 66 percent of women claimed to use vitamins and supplements.
And while that incidence has held steady for men versus a similar study conducted in December 2005, a drop in usage among women between the ages of 30 and 59 precipitated a 13 percent drop in overall usage among women, TABS Group reported.
“The survey did not address specifically why so many left the market [of] nutritional supplements, however, we do find that they corroborate trends we have been tracking in the marketplace,” noted TABS Group president Kurt Jetta. “Most notably, we’ve seen sluggish category trends, sharp declines in sales of women’s supplements like soy and black cohosh, and declines in calcium sales, which skew heavily towards women concerned about osteoporosis.”
Jetta added, “Additionally, during this time we have seen both retailers and manufacturers reduce their marketing and merchandising support behind the concept of women’s nutrition. These results present compelling evidence that there is a significant category-wide cost to the reduction of this support. It appears that both women’s herbs and calcium have strategic importance to this category beyond just the sales of those particular products.”
Skinny Water to be distributed by Amazon
BALA CYNWYD, Pa. Skinny Nutritional recently signed a distribution agreement with Amazon.com for its Skinny Water, an appetite-suppressing, flavored water, the company announced Wednesday.
The agreement marks Skinny Nutritional’s first e-commerce deal. Three Skinny Water flavors—raspberry, lemon, and peach—are now available as 24-packs of 16.9 oz bottles for a suggested price of $27.99.
“Skinny Water is now available to anyone in the world,” stated Don McDonald, president and chief executive officer of Skinny Nutritional. “This is another major step in our national distribution efforts. Amazon is a strategically important distributor for us from credibility, visibility, and market reach standpoints. There’s no better place to be online than Amazon.”
Skinny Water is already available at more than 1,100 Target stores nationwide.
Planned Parenthood introduces Proper Attire condoms
WASHINGTON The Planned Parenthood Federation of America announced Thursday the introduction of a new condom, to be called Proper Attire: Required for entry, that was designed to encourage women to feel comfortable buying and carrying condoms.
“When we decided to create a new condom line, we knew that we wanted to make it cool for women to carry condoms,” stated Rachel Molloy, brand director of Proper Attire. “Every element of the brand has been inspired by the world of fashion, from the … brand name, and the chic packaging created by designers, to the fig leaf logo showcasing clothing in its most primitive form.”
“Social taboos make some women embarrassed to buy and carry condoms,” stated PPFA president Cecile Richards. “That’s why Proper Attire was created. … With its fashionable wrapping, women will now have the option to choose the right ‘attire’ for that special occasion. Responsible decisions about sex are everybody’s personal fashion statement.”
The condoms will be sold as three-packs through specialty boutiques and hotels. They will also be available at Planned Parenthood health centers and will soon be sold online. The suggested retail price is $6.