Survey reveals preference for fish oil supplements, multivitamins
WHITE PLAINS, N.Y Among people who use dietary supplements, fish oil supplements are nearly as popular as multivitamins, according to a recent survey released Tuesday by ConsumerLab.com, which also publishes test reports on supplements.
The survey is based on responses collected in November from 6,000 supplement users who receive the company’s e-newsletter.
“We conduct the annual survey to help direct our lab testing toward products of greatest interest to our subscribers; but the survey also yields unparalleled insight into the preferences of people who use supplements and nutritional products,” stated Tod Cooperman, president of ConsumerLab.com.
Among the survey’s key findings:
• Multivitamins were used by 73.8% of all respondents, followed in popularity by fish oil (71.6%), calcium (55.3%) and CoQ10 (50.9%) supplements. Among people using 10 or more supplements each day, use of fish oil (84.8%) exceeded that of multivitamins (75.5%), and use of CoQ10 (78.9%) exceeded that of calcium (67.6%).
• Use of most supplements increased with age, while use of multivitamins declined slightly. Dramatic increases with age were seen with vitamin D (use increased from 21% among those under age 35 to 47.4% among those 65 years and older) and CoQ10 (use increased from 28.8% to 60.1% for the two age groups, respectively).
Ratings were given for 1,087 brands and 380 merchants. Of the brands and merchants that received at least 100 consumer ratings, the following received the highest overall satisfaction ratings within their market segments.
Top-rated Supplement Brands:• Catalogue/Internet Brand: Puritan’s Pride• Direct Selling (MLM) Brand: Nutrilite• Discount/Warehouse Brand: Member’s Mark (Sam’s Club)• Grocery Store Brand: Equate (Albertson’s)• Healthcare Practitioner Brand: Pure Encapsulations• Health Food Store Brand: Barlean’s• Mass Market Brand: Nature Made• Pharmacy Brand: CVS• Vitamin Store Brand: Vitamin World
Top-rated Supplement Merchants: • Catalogue/Internet: Puritan’s Pride • Direct Sales (MLM): Nutrilite • Grocery Store: Trader Joe’s • Mass Market: Target • Online Retailer: iherb.com • Pharmacy: Walgreens • Vitamin Store: Vitamin World • Warehouse Store: Costco
Study: Personal Care marketers should watch their spending
LITTLE FALLS, N.J. Personal care marketers will be affected by the ability to increase retail prices, unless unique product benefits are highlighted, according to research firm Kline & Company.
The research firm, which released a study entitled “Personal Care: U.S. Competitor Cost Structures 2008”, points out that most companies have only an 11 percent operating margin, since personal care marketers spend over half of their budget on marketing. This, combined with the perpetual need to spend significantly on advertising and promotions in order to drive consumer awareness and demand in highly competitive categories, will continue to lead to margin pressures for personal care marketers.
Additionally, companies whose product lines are heavily focused on luxury products, such as Estee Lauder, will feel the sting of the recession more than those whose products tend to be priced lower, such as Avon, Johnson & Johnson, and Procter & Gamble.
The study also concludes that high oil prices over the past two years drove production and distribution costs for personal care marketers up significantly.
Quigley moves Elizabethtown, Pa. operations to Lebanon, Pa.
DOYLESTOWN, Pa. The Quigley Corporation on Tuesday announced plans to consolidate its Pennsylvania-based manufacturing operations by closing its manufacturing facility in Elizabethtown, Pa. and move those operations to its Lebanon, Pa. facility.
“We anticipate the consolidation of manufacturing capabilities will benefit our cost structure as we reduce costs associated with having two facilities particularly in light of current difficult economic conditions,” stated Guy Quigley, chairman, president and CEO of Quigley.
The Elizabethtown facility primarily produced hard candy products whose profitability in recent times has been adversely affected by increased raw material costs and low-cost foreign sourced products, the company stated. The Quigley Corporation plans to
conclude the closure of the Elizabethtown facility in the coming months with the fulfillment of customer orders, followed by the disposal of location assets.
The Quigley Corporation’s manufacturing facility in Lebanon will continue to produce and ship its COLD-EEZE cold remedy products, as well as the KIDS-EEZE soft chew chest relief OTC expectorant, and Organix Cough and Sore Throat Drops.