Survey ranks retail brand relevance
BOSTON — A study conducted by Brodeur Partners has unveiled the most relevant retailers in the United States.
The study, "Brodeur Partners’ Retail Relevance Top 10," asked shoppers to look at 21 of the nation’s top retailers and select the "most" and "least" personally relevant retailer in four specific areas: practicality, values, sensory appeal and social appeal. What they found was the Amazon.com was considered America’s most relevant retailer and was given the highest ranking in the area of practical value, despite it not having a real-world storefront shoppers can visit.
The online shopping site was followed by Target, which came in second place largely because shoppers found it the most appealing to the senses, and big-box retailer Walmart, which had the highest "practical relevance" among those tested.
Rounding out the top 10 were Best Buy, Costco, Kohl’s, J.C. Penney, Macy’s, Walgreens and Apple.
Brodeur Partners’ Retail Relevance Top 10 ranking builds upon research the company released last year, which found that high relevance scores often correlate with superior growth and performance, even when a company is dwarfed by industry giants, the company said.
"These are four ingredients of relevance that you look for in everything, from a Google search to a product, candidate, cause, or place to shop," Brodeur Partners CEO Andy Coville said. "Amazon.com has clearly cracked the code when it comes to being relevant to American shoppers."
They ask for your zip code to provide ones that match the products in your local Target and Printapons and other online sources. Be sure to check out the websites of your favorite products often has coupons
Rite Aid sales ‘solid’ in March
CAMP HILL, Pa. — Rite Aid’s comparable-store sales increased by 3.6% in March, while total drug store sales increased by 3.1%, the retail pharmacy chain said Thursday.
Front-end comps increased by 4.6%, while pharmacy comps increased by 3.2%. Total sales were nearly $2 billion, compared with $1.93 billion in March 2011.
John Heinbockel, an analyst with New York investment bank Guggenheim Partners, called Rite Aid’s March sales "solid" and in line with the firm’s same-store sales growth projection of 3.7%, while the growth in front-end comps exceeded the forecasted 3%. Heinbockel said the growth in comps was due to a "clear, but hard-to-quantify" benefit from warm weather that led to strong sales of beverages and skin care products, as well as the earlier Easter.
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More March madness: Target comps increase 7.3%
MINNEAPOLIS — For the second month in a row, Target’s same-store sales were nearly double the expected amount. As a result, the company increased its first-quarter guidance.
Same-store sales increased 7.3%, with half of the increase driven by growth in average transaction size combined with an increase in comparable-store transactions. Overall comparable-store sales in March 2011 decreased 5.5%.
“March sales were well above our expectations, reflecting a healthy underlying trend combined with the benefit of an earlier Easter and favorable weather this year. We’re now planning for a revised first-quarter comparable-store sales increase of 5% to 6%, reflecting a low-to-mid single-digit increase in our April comparable-store sales,” Target chairman, president and CEO Gregg Steinhafel said.
As a result of stronger-than-expected sales through March, the company currently expects first quarter 2012 adjusted EPS of $1.04 to $1.10, compared with prior guidance range from 97 cents to $1.07. The company expects GAAP EPS of 96 cents to $1.02, compared with prior guidance of 88 cents to 98 cents. The 8-cent difference between the updated ranges represents the EPS impact in the first quarter of expected expenses related to the company’s Canadian market entry slightly offset by the favorable resolution of income tax uncertainties.
In March, every region experienced a healthy increase in comparable-store sales.
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