Survey: Organic food purchases gain momentum among baby boomers
AUSTIN, Texas A new national survey conducted by Harris Interactive on behalf of Whole Foods found that organic food purchases continue to increase among baby boomers.
While about 3-out-of-4 adults surveyed continue to purchase natural and/or organic foods (75% in 2010 and 73% 2009), the number of organic products found in their grocery basket has increased. Notably, 27% of adults said that natural and/or organic foods comprise more than a quarter of their total food purchases this year, up from just 20% a year ago.
Baby boomers also ranked the top items nearly always in the pantry/refrigerator in 1980 compared with today. In 1980, the top five items were:
- Milk (89%)
- Canned or frozen vegetables (83%)
- White bread (74%)
- Soda (74%)
- Iceberg lettuce (66%)
In 2010, the top five items are:
- Fresh fruit (83%)
- Milk (82%)
- Fresh vegetables (79%)
- Wheat or whole-grain bread (77%)
- Canned or frozen vegetables (69%)
“While the economic downturn has brought renewed attention to getting more value for less money, it is encouraging to see that shoppers don’t want to cut corners on healthy, high quality food,” said Michael Besancon, senior global VP purchasing, distribution and marketing for Whole Foods Market.
This survey was conducted online within the United States by Harris Interactive on behalf of Whole Foods Market from June 24 to 29 among 1,349 adults ages 46 to 64 years and June 25 to 29 among 2,135 adults ages 18 years and older.
MillerCoors opens craft-, import-beer-focused biz
CHICAGO MillerCoors has developed a company that focuses on craft and import beers.
Tenth and Blake Beer Company is an independent yet connected company that will own the strategic business drivers –– marketing, trade marketing and an independent sales organization dedicated to the craft and imports business. The company will in-source other capabilities from MillerCoors, including legal, communications, HR, marketing services and consumer insights.
“This is a unique and exciting period in the beer business,” said Tom Cardella, the company’s CEO and president. “With the added focus on our craft and import brands and the talent within our brewing network, Tenth and Blake Beer Company has the opportunity to make an impact and continue to help grow this segment. We’re made up of passionate brewers and merchants of the world’s finest specialty brews, and we look forward to celebrating the joy of beer with beer drinkers throughout the U.S.”
‘Buon appetito!’ Heartland introduces gluten-free pasta
KANSAS CITY, Mo. Say goodbye to tasteless gluten-free pasta.
Heartland Pasta offers gluten-free dieters the color, texture and flavor of traditional pasta with its yellow corn/white rice blend that also is egg- and dairy-free. Heartland’s pasta is available in spaghetti, penne and fusilli shapes and retails for $1.99 to $2.69.
Heartland gluten-free pasta now is available at Walmart.