BEAUTY CARE

Survey: More millennials turning to retail clinics for their health needs

BY Michael Johnsen

NEW YORK — A recent Harris Poll commissioned by Nielsen that was released Thursday found that nearly one in five U.S. adults (19%) say they have visited a retail health clinic in the last 12 months, either for themselves or a member of their family.

"As the price of health care continues to rise and become more complex, Americans are increasingly seeking easier and more affordable ways to address their everyday health needs and concerns," stated Andrew Mandzy, director of strategic insights for Nielsen's Health & Wellness Growth & Strategy Practice. "Beyond just flu shots, more and more consumers are turning to in-store retail clinics for wellness management, marking a real growth opportunity for retailers."

Most commonly, Americans visit retail health clinics for some kind of treatment (e.g., allergies, colds, fever, headaches/migraines, sinus or ear infection, sore throat, rash, lice, acid reflux, etc.) (53%), followed by a flu vaccine (35%), a health screening (32%), a general health assessment (29%) or a general physical (19%).

Over half of retail health clinic users (53%) purchase a product during or after their visit, including over-the-counter medication (36%), personal care products (27%), food (24%) or household cleaning products (18%).

Those who visited a retail health clinic in the past 12 months are more likely to be:

  • Men (22% vs. 16% women);
  • 18-44 years of age (26% of 18-34 & 20% of 35-44 vs. 11% of 55-65);
  • Living in a household with children (29% vs. 13% without children);
  • Married (21% vs. 16% not married);
  • Living in an urban setting (26% vs. 16% suburban & 16% rural); and
  • Hispanic (35% vs. 18% of whites & 15% of Asians).

Millennial patients most frequently seek some type of treatment (49%) at a retail clinic, but are more likely than some older counterparts to seek general physicals (34%), health counseling (19%), and/or travel immunization shots (13%). They are also nearly twice as likely as others to purchase personal care products (49%), food (45%), and/or cleaning supplies (33%) during/after their visits.

Similarly, those in a household with children most likely seek treatment (53%), but are more likely than households without children under 18 to visit retail health clinics for general physicals (27%) and health counseling (15%). These adults are more than twice as likely to be encouraged to purchase a product (71%). Around 4 in 10 purchased over-the-counter medication (45%) and/or personal care products (40%).

Hispanic patients primarily visit health clinics for flu vaccines (45%) and general health assessments (42%). Nearly 9 in 10 (86%) say the visit encouraged a product purchase, with 55% buying over-the-counter medication and 42% purchasing personal care products.

Harris Poll surveyed 2,223 U.S. adults aged 18 and over online between Sept. 19 and Oct. 3, 2016, including 403 who sought medical attention at a retail health clinic in the last 12 months.

 

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Maybelline names first male ambassador

BY Brian Berk

NEW YORK — Beauty vlogger Manny Gutierrez has been named Maybelline’s first male brand ambassador.

The makeup artist took to Instagram to share his excitement about the announcement.     

“2017, you are off to an AMAZING START OMG! So excited to finally announce that I am part of the @maybelline #bigshotmascara campaign! Honestly I couldn't be more honored thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more,” Gutierrez wrote.

Gutierrez, known online as Manny Mua, now stars in Maybelline's latest campaign "That Boss Life" for its Big Shot Mascara line.

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Kérastase introduces smart brush — hair care will never be the same

BY Michael Johnsen

LAS VEGAS — Kérastase in partnership with Withings on Tuesday announced the Kérastase Hair Coach Powered by Withings — the world’s first-ever smart hairbrush. Developed in collaboration with L’Oréal’s Research and Innovation Technology Incubator, the brush features Withings’ advanced sensors and seamless product design along with L’Oréal’s patent-pending signal analysis algorithms to score the quality of hair and monitor the effects of different hair care routines.

An accompanying mobile app provides additional insights and customized product recommendations to help people better care for their hair. The brush is a recipient of this year’s International CES Innovation Award, Kérastase noted.

“Technology is transforming consumers’ daily beauty routines, and smart devices have huge potential to impact how we care for our hair and skin,” stated Guive Balooch, global VP L’Oréal’s Research and Innovation Technology Incubator. “By using connected technologies to upgrade the hairbrush — something the average consumer uses every day — Withings and Kérastase have reinvented what a person’s relationship with their hair can look like and are showing how connected devices can revolutionize the beauty industry.”

According to a report published by L’Oréal scientists, forceful hair brushing has been proven to cause hair damage, including breakage and split ends. The Kérastase Hair Coach Powered by Withings minimizes these risks, taking advantage of multiple sensors that provide information on the quality of hair and brushing patterns.

These include a microphone that listens to the sound of hair brushing to identify patterns, providing insights into manageability, frizziness, dryness, split ends and breakage; three axis load cells that measure the force applied to the hair and the scalp when brushing; an accelerometer and a gyroscope which help further analyze brushing patterns and count brush strokes; and conductivity sensors to determine if the brush is being used on dry or wet hair.

These sensors feed data automatically via Wi-Fi or Bluetooth to a dedicated mobile app, which then takes into account weather factors like humidity, temperature, UV and wind, which also impact hair’s manageability and quality. By tracking the way a person brushes and factoring in aspects of daily life, the smart brush app provides valuable information including a hair quality score, data on the effectiveness of brushing habits, personalized tips and Kérastase product recommendations.

The high quality battery-powered brush works with a variety of hair types and the simple act of brushing begins the data collection process.

“Withings has a track record for empowering everyday objects such as bathroom scales and watches with sensors that provide people with insight into their behaviors, and we’re excited to now bring this expertise to the beauty industry,” said Cedric Hutchings, VP digital health for Nokia. “Each time someone uses the smart brush they get rich data they never before had access to, which can improve their overall hair care experience.”

“For more than 50 years, Kérastase has pioneered luxury hair care that’s at the forefront of scientific research,” said Vincent Nida, general manager of Kérastase. “Our customers see their hair as intimate expressions of their identities, and we are always looking to provide them with high quality tools and technologies that make their hair as beautiful as possible. With the Kérastase Hair Coach Powered by Withings’ personalized data and real-time product recommendations, we are bringing new insights to customers’ homes for an even more bespoke hair care experience.”

Retailing for under $200, the brush will be available mid-2017 at select Kérastase hair salons and the brand’s website, and through Withings’ online sales and distribution channels.

 

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T.Eddy says:
Jan-05-2017 06:33 am

Awesome. I love it! I'm getting one. Women obsess about their hair- this is a very intriguing & ingenious product. Just like the Fusio treatments they revolutionized in reversing the effects on damaged hair. Good work scientists out there & product developers!

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