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Survey: Many social media users with health conditions willing to share health data

BY Antoinette Alexander

CAMBRIDGE, Mass. — Social media-savvy adults with health conditions would be willing to share their health data online if it helps clinicians improve care, helps other patients or advances medical research, according to a recent survey by PatientsLikeMe, a patient network and real-time research platform.

The results of the survey of 2,125 PatientLikeMe members were released in the discussion paper “Social Networking Sites and the Continuously Learning Health System: A Survey by members of the Institute of Medicine’s (IOM) Evidence Communication Innovation Collaborative.” Of those respondents with a medical condition:

  • An overwhelming majority would be willing to share health data if it could help others in some way: 94% would be willing to share to help doctors improve care; 94% would be willing to help other patients like them; and 92% would be willing to share to help researchers learn more about their disease;
  •  Four-out-of-five respondents (84%) would be willing to share their health information with drug companies to help them make safer products, and 78% would do so to let drug companies learn more about their disease; and
  • 94% believe that their health data should be used to improve the care of future patients who may have the same or similar condition.

The results also highlighted concerns that sharing data could carry risk. Some 76% of respondents said they believe that data from their personal health record could potentially be used without their knowledge, 72% to deny them healthcare benefits and 66% to deny them job opportunities.

“It’s exciting to see research that so clearly illuminates the patient voice,” stated Sally Okun, a co-author on the paper and PatientsLikeMe’s VP advocacy, policy and patient safety. “This paper affirms the great value in sharing health data, and signals a new age in medicine where patients and researchers can learn in real-time from the shared experiences of others.”

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Meijer raises $1.2 million through Simply Give campaign

BY Michael Johnsen

GRAND RAPIDS, Mich. — Meijer customers donated more than $510,000 during the holiday Simply Give campaign, helping food pantries throughout the Midwest restock their shelves. That commitment to supporting hungry families, combined with a donation from Meijer, raised the holiday campaign total to more than $1.2 million, making it the most successful campaign since Simply Give began in November 2008, the grocer reported.

“We cannot thank our customers, team members and pantry partners enough for continuing to rise to the challenge and help us feed hungry families in the communities we serve,” stated Doug Meijer, co-chairman Meijer. “It’s truly inspiring to see this level of engagement, especially as we celebrated Simply Give’s five-year milestone this holiday season.”

The Grand Rapids, Mich.-based retailer began its Simply Give program as a way to help local food pantries throughout the Midwest achieve their missions of feeding hungry families.

Thanks to the holiday campaign that ended earlier this month, the Simply Give program has generated nearly $8 million for those partners to distribute to hungry families. And, more importantly, those meals stay local, noted Janet Emerson, EVP retail operations for Meijer.

“We know how important it is to our customers that their generous donations remain in their local communities,” Emerson said. “That’s why each of our stores partner with a local food pantry during the Simply Give campaigns.”

During the Simply Give program, which runs three times a year, customers are encouraged to purchase $10 Meijer Food Pantry Donation Cards that are then converted into Meijer food-only gift cards and given to the food pantry selected by the store. 

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Gain reveals new detergent product

BY Ryan Chavis

CINCINNATI — Procter & Gamble’s Gain brand is now offering consumers Gain flings!, a single-use laundry pac. The detergent is available in two varieties, Original Scent and Moonlight Breeze — a new scent that Gain is adding to its laundry portfolio. The product will launch during the 56th Annual Grammy Awards.

“We are continually inspired by the passion of our Gain fans – or Gainiacs as we like to call them,” Diana Banuelos, P&G Brand Manager for Gain, said. “In introducing new Gain flings!, we wanted to make sure that we were providing them with not only an enhanced scent experience but also a powerful clean – truly the best Gain ever. We are thrilled with the response we’ve had so far and look forward to introducing Gain flings! to an even bigger audience on Grammy Weekend with our Music to Your Nose/ Música Para Tu Nariz campaign.”

Consumers can expect Gain flings! to appear at retailers beginning Jan. 27. The laundry pacs will be available in 57, 66, 72, 77 and 90-ct tubs as well as 14, 16, 31 and 35-ct bags. The SRP ranges from $4.49 for a 14-count bag to $21.49 for a 90-count tub.   
 

 

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