Survey: Less impulsive online shoppers result in smaller market baskets
LONDON — According to a consumer survey from eDigitalResearch released Friday, online grocery shoppers tend to buy fewer impulse purchases online than in store, resulting in smaller basket sizes.
The survey of 1,154 online grocery shoppers found that 29% of respondents feel that they make far fewer impulse purchases online than in store. In comparison, just 7% said that they purchase more additional impulse buys online than they do in a store, highlighting a significant potential threat for retailers and their bottom lines, especially as more and more consumers switch to online shopping.
"The growth of online has the ability to drastically hamper supermarkets, retailers and suppliers," stated Derek Eccleston, commercial director at eDigitalResearch. "With more of us becoming all the more reliant on online and digital technologies, the online grocery market is only likely to grow. These results suggest that with this online growth, supermarkets are going to see overall spend shrink," he said. "They therefore need to be working closely with suppliers to understand this new breed of grocery shopper — they need to know how they shop and why, as well as what makes them buy what they do — in an effort to encourage online shoppers to spend more."
However, the results also suggest that online shoppers are more likely to switch among various brands compared to their in-store counterparts. Of those online grocery shoppers surveyed, just 10% said that they always stick to the same brands for particular items, suggesting that there is a huge opportunity to influence people’s purchase decisions and disrupt their journeys online.
Price is one of the key drivers behind brand switches, suggesting that promotions and offers are perhaps the best way to disrupt online grocery shops and encourage impulse buys. However, loyalty card promotions, search positions and product images all also have an effect on how people shop online.
"These results prove that, when it comes to buying food and drink, by understanding changing online consumer behaviours and what makes online grocery shoppers tick, suppliers and supermarkets will be able to better influence online purchase decisions, increase spend an minimise the threat that the growth of online grocery shopping poses," Eccleston said.
The results come from eDigitalResearch’s recent study into the current state of online grocery shopping to help supermarkets and suppliers better understand this growing breed of consumer, the full results of which will be available later in June.
Sanrio, NCLA create exclusive Hello Kitty nail wrap collection
LOS ANGELES — Sanrio, a global lifestyle brand best known for pop icon Hello Kitty, and nail fashion brand NCLA have partnered to release an exclusive collection of custom Hello Kitty nail wraps.
Launching September, the collection will fuse the iconic style of Hello Kitty with NCLA’s creative flare for nail art. This collaboration is one of many partnerships this year designed to celebrate Hello Kitty’s 40th anniversary.
The Hello Kitty x NCLA collection will feature a range of original designs that encapsulate the personality of both brands through a collection of eight nail wrap designs:
- Hello Kitty Tropical Floral Dot!
- Mod Hello Kitty
- Hello Kitty Neon
- Hello Kitty Plush
- 3-D Hello Kitty
- Hello Kitty Bows
- Hello Kitty Gradient
- Hello Kitty Polka Dots & Stripes
To apply the Hello Kitty x NCLA nail wraps, apply a clear polish to clean nails and allow to dry. Choose the correct size nail wrap for each nail, peel from the sheet and apply to the nail. Once in position, firmly fasten the wrap starting from the cuticle and repeat to remove all air bubbles, until completely flat. Use the Hello Kitty nail file to remove any excess, filing in a downward motion. Finish by applying a layer of top coat for seal and shine.
The Hello Kitty x NCLA Nail Wrap Collection will retail for $18.
99 Cents Only Q1 sales up 7.3%, though same-store sales relatively flat
CITY OF COMMERCE, Calif. — 99 Cents Only Stores on Friday posted sales of $477.9 million for the first quarter ended May 2, representing a sales lift of 7.3%.
Same-store sales decreased 0.5%, calculated on a comparable 13-week period of the prior year.
"We have been pleased with the substantial progress made on implementation of our strategic plan during the quarter," stated Stephane Gonthier, CEO of the company. "Although our comp sales were impacted by the timing of this year’s Easter holiday and lower availability of fresh produce as a result of the drought conditions in California, we continue to be excited about the sales and margin opportunities available in the near- to medium-term through direct sourcing and our initiative to raise shelf heights across the chain."
During first quarter of fiscal 2015, the company opened three net new stores. As of the end of the first quarter of fiscal 2015, 99 Cents Only Stores operated 346 locations, an increase of 9.5% in store count over last year.