Survey: Lacking mobile presence may cause retailers to miss out on key opportunities
ARLINGTON, Va. — More than one-quarter of U.S. retailers lack a mobile presence, according to new research conducted by 2ergo.
Based on data collected from 161 retailers across six categories, 2ergo found that only 58% of retailers have not optimized a mobile website and just half of them are offering consumers one smartphone application for either Android, Blackberry or iPhone devices. Among them, 7% of these top retailers have launched applications for all three platforms, 2ergo noted.
2ergo, an international provider of mobile strategy and mobile technology solutions, said that lacking a mobile presence may cause retailers to miss out on such opportunities as acquiring new customers and boosting revenue.
“When you consider the many ways consumers are using mobile devices to improve their shopping experiences … it becomes apparent there is a gap between shoppers’ behavior and retailers’ presence on mobile,” 2ergo Americas managing director Michael Scully said. “Retailers should keep in mind that ‘mobile shopping’ is about more than just facilitating an on-device purchase. It is about catering to the context of a mobile visitor. The goal of a mobile presence should be about offering real value to customers such as on-the-go price comparisons, inventory locators, store locators, easy access to customer service, and product reviews. A mobile visitor is already overcoming a number of hurdles to connect with a brand, and these actions signal an especially valuable relationship opportunity.”
What’s more, retailers that do not properly optimize a mobile website or app (i.e., trying to fit existing databases of a traditional website into a mobile site or app, or using traditional techniques when developing their mobile presence) could face several challenges in making their presence a successful component to their overall business strategy. This indicates there is not a one-size-fits-all approach to mobile, 2ergo said. For instance, grocery, pharmacy and convenience store retailers are providing such features as personalized shopping lists, prescription refills and photo processing orders through mobile apps (49%) more often than mobile sites (38%).
“Retailers face real challenges when launching a mobile presence — integration of existing databases for accurate real-time data, speedy load times, optimization for smartphones while not ignoring feature phone users, and access to actionable analytics,” Scully said.
Click here for more information about 2ergo’s latest research.
Take-home allergy test launches in Midwest
FOSTER CITY, Calif. — A take-home allergy test called MyAllergyTest will be available beginning Oct. 1 in retail markets in the Midwest through a partnership between supplier ImmuneTech and Meijer, ImmuneTech announced Tuesday.
MyAllergyTest provides customers with the ability to conduct a personal allergy test in the privacy of their own home. Once diagnosed, consumers are better able to self manage their allergies.
The test is conducted with a simple finger stick, which is then sent to an ImmuneTech lab for analysis. It is FDA-cleared and clinically proven to be as accurate as blood tests performed by major laboratories or at a physician’s office, ImmuneTech claimed.
Customers also receive MyAllergyPlan with their results. MyAllergyPlan provides those customers with information on how to proactively manage their allergies and symptoms.
Diet aid Mirafit launches through Meijer
DETROIT — A weight-loss supplement developed by a pair of Wayne State University professors has gained distribution through Meijer stores in Michigan, Ohio, Indiana, Illinois and Kentucky, ArtJen Complexus announced Monday.
The new diet aid is Mirafit, an all-natural, stimulant-free weight-loss supplement derived from corn fiber, which does not contain allergens, the company added.
Each Mirafit tablet taken with a meal can safely bind and remove 9 g of dietary fat or 81 fat calories, resulting in a reduction of approximately 3,500 calories per week, or the loss of one to 1.5 lbs of body weight per week, ArtJen claimed.
"Obesity and related medical conditions such as heart disease, diabetes and strokes have become epidemic," said Catherine Jen, one of the principals of ArtJen. "As a novel research breakthrough with no unwanted side effects, Mirafit has the potential to make a critical difference in body weight and blood lipid management."