BEAUTY CARE

Survey: Holiday shoppers plan to spend less; gift cards more popular in United States

BY Alaric DeArment

NEW YORK — A new survey by Angus Reid Public Opinion revealed a number of similarities and differences between the holiday shopping habits of people in North America and the United Kingdom.

The survey found that 40% of Americans, 41% of Canadians and 49% of Britons said they plan to spend less during the 2011 holiday season than they did last year, though 16% of Americans and 21% of Canadians said they’re now in better financial situations. By contrast, 39% of Americans and 28% of Canadians said they’re in worse shape, compared with 55% of Britons.

Meanwhile, gift cards proved to be more popular in the United States than in the other two countries, with 62% of Americans saying they prefer to receive one, while 58% of Britons and 53% of Canadians prefer an item of some sort, and 44% of Britons and 38% of Canadians regard giving gift cards as "impersonal and lazy," compared with 25% of Americans.

Angus Reid Public Opinion conducted an online poll of 1,002 U.S., 1,005 Canadian and 2,006 British adults. The poll had a 3.1% margin of error for the North American respondents and a 2.2% margin of error for the British respondents. Respondents were drawn from among panelists on Springboard America, Angus Reid Forum and Springboard UK, all online market research platforms operated by parent company Vision Critical.

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BEAUTY CARE

Orabrush develops new bad breath-busting foam to complement its tongue cleaner

BY Antoinette Alexander

SALT LAKE CITY — Orabrush — an oral care company that launched in 2009 with one of the most successful Internet-based advertising campaigns ever and now is available in more than 16,000 retail stores nationwide — has announced the availability of the Orabrush Tongue Foam powered by Orazyme, an enzyme-infused foam that works with the company’s tongue cleaner to help eliminate bad breath.

“When people use the Orabrush, they always talk about how much gunk it pulls off their tongue,” Orabrush CEO Jeff Davis said. “But we’ve had a lot of people ask if they can use it with something to wash their tongue, like toothpaste or mouthwash. Toothpaste is too thick; it just mucks up the brush. Mouthwash is too thin, it just runs off, and the alcohol in mouthwash also kills both good and bad bacteria. Our new tongue foam is the perfect solution.”

Orabrush researchers discovered a foam that stays on the tongue cleaner and works with the bristles to maximize cleaning was the most effective combination. The Orabrush Tongue Foam applicator is similar to the pumps used with hand soap dispensers but turns the Orazyme liquid — a formula of seven all-natural enzymes created by oral care company Dr. Fresh — into a foam that remains on the tongue cleaner. The enzyme works to kill bacteria on the tongue that are most often responsible for bad breath while promoting good bacteria needed to keep the mouth healthy.

The minty foam is available in more than 900 discount stores and supercenters nationwide as part of an introductory promotion in which customers will be able to buy the tongue cleaner and get a free, full-size sample of Orabrush Tongue Foam to try. The foam also can be purchased online at Amazon.com and Orabrush.com. The foam sells for $4.99. The Orabrush tongue cleaner is currently available in more than 16,000 retail stores nationwide.

Today, Orabrush is the third most-subscribed sponsor channel on YouTube – behind only Old Spice and Apple — and has more than 43 million video views. The company also has nearly 300,000 fans on its Facebook page.

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Ardell to expand faux lash portfolio with trendsetting lashes, lash kits

BY Antoinette Alexander

LOS ANGELES — The Ardell brand of faux eyelashes has announced that it is launching new lash styles for spring 2012.

For years, professional makeup artists have been applying multiple pairs of faux lashes to achieve a dramatically lush look. Enter the new Ardell Double Up Lashes, a new innovation in faux lash strips featuring two times the lashes than a standard strip lash. The bottom lash adds fullness and the top lash adds flare. Ardell Double Up Lashes will be available in six styles with a suggested retail price of  $6.99 at drug stores in January.

Whether a lash novice or faux pro, customize any lash look with the Ardell Trio collection. The Ardell Trio collection is as perfect for first-time lash wearers who want to experiment with different lash styles as it is for current lash users who enjoy blending and mixing lash styles for a one-of-a-kind look. Featuring one pair of strip lashes, one pair of accent lashes, 10 medium individual lashes and mini brush-on adhesive, the Ardell Trio collection kit will retail for $7.99 at Walgreens come January.

Say goodbye to the messy glue with Ardell’s first collection of self-adhesive lash strips. Available in six of Ardell’s top-selling styles, the new self-adhesive lashes are lightweight, comfortable and easy to apply — only two steps: first check the fit, then press to apply. Featuring an extra self-adhesive strip, with proper care and cleaning, Ardell self-adhesive lashes can be used multiple times. Available beginning January at CVS and Walgreens, Ardell self-adhesive lashes will retail for $5.99.

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