Survey: Gift cards highly popular with consumers
WASHINGTON — Americans love giving and receiving gift cards. According to a survey of more than 1,100 U.S. consumers from the Retail Gift Card Association, 77% of consumers have given a gift card in the past year and 90% have received at least one in the past year.
In addition, most consumers don’t require a sale or promotion to purchase a gift card, and the No. 1 reason shoppers like to give or receive gift cards is that they allow the end users to purchase what they want. Sixty-five percent of consumers prefer the convenience of gift cards when giving a gift from a group, and 74% of shoppers will wait for a sale or promotion before redeeming their cards. Other key findings include:
- Mobile and e-code gifts are still emerging: 54% of consumers have not heard of mobile gift cards or e-codes, and only 17% of shoppers are “very comfortable” using them. However, 62% of the respondents who choose mobile/e-code gift cards do so when they need to get it there right away.
- Significant benefit to retailers: Gift cards get shoppers in the door to purchase more; 72% do some shopping for themselves when going to a store or website to purchase a gift card. Also, gift cards increase sales during redemption; 45% of shoppers will spend more than the value of the gift card when they redeem.
“Convenience and choice make gift cards extremely popular among consumers,” said Mary Donovan, executive director of the RGCA. “Although mobile gift cards and e-codes are not widely used by consumers, we anticipate that the adoption of these technologies will continue to rise into the future. From a business perspective, we are pleased to see the degree to which gift card sales deliver benefits to retailers: consumers report spending more when both purchasing and redeeming gift cards.”
Beauty industry veteran Dana Kline joins Anthony Brands
NEW YORK — Anthony Brands has hired Dana Kline, who has more than 25 years of experience in the cosmetics and fragrance industry, to serve as its new EVP global sales.
In this new role, Kline will assist with the company's current revamp and diversification of categories including women's, prestige body care, luxury market and intimates. Kline will oversee the global business development, which includes building up the company's business portfolio for domestic and international markets. She also has her sights set on enhancing the structure and process of sales and training execution.
"I am thrilled to have Dana Kline join Anthony Brands as EVP global sales. Kline's background includes 25 years of prestige beauty industry expertise and she has represented brands including Our Moment/One Direction, Coty Beauty and Christian Dior," said Anthony Sosnick, founder and CEO of Anthony Brands. "She will be an integral part of executing the company's vision."
In her previous post at Fusion Brands as president of luxury fragrance and EVP, she created a luxury fragrance division. In her time there, she added a portfolio of luxury brands, including Diane Von Furstenberg, Paul Smith, Betsy Johnson and Oscar de Renta and directed all marketing and sales efforts for Clean and Fusion beauty.
Kline is credited with capturing the global license and executing development of the One Direction "Our Moment" fragrance, which generated $23 million in the U.S. market and $120 million globally. "Our Moment" also received a FiFi Award in June for celebrity fragrance of the year.
During her professional career she also worked to drive success of Issey Miyake and Jean Paul Gaultier's first fragrance. Her next venture was developing and executing a sales strategy in the Midwest market for Estée Lauder's Prescriptives. From there she moved on to LVMH where helped launch Michael Kors, Marc Jacobs and Parfums Givenchy and Christian Dior. It was this experience that led Kline to relocate to New York with Puig Prestige Beauty, where she was involved in the planning and development of the first Prada fragrance launch in North America and managed the execution of Nina Ricci, Carolina Herrera, Commes Des Garcons and Paco Rabane fragrances.
Following this, Kline became the VP sales and marketing in North America for all distribution for prestige fragrance houses Ferragamo, Annick Goutal, Lolita Lempicka, Etro, Herve leger and Ungaro.
Kline then used her expertise to form a sales and marketing company, Icon Beauty, where she was president and represented Coty Beauty brands, such as Beyonce, David Beckham, Nautica, Kate Moss and Guess fragrances.
CCA Industries announces resignation of two directors
EAST RUTHERFORD, N.J. — CCA Industries, whose brands include Plus+White toothpastes, Scar Zone scar treatment and Nutra Nail nail care, has announced the resignation of Sardar Biglari and Philip Cooley as directors of the company.
Biglari is chairman and CEO and Cooley is vice chairman of the board of Biglari Holding. According to CCA Industries, Biglari and Cooley stated in their resignation letters that their resignations were not the result of any disagreements with the company.