HEALTH

Survey: Consumers would support an OTC test for HIV

BY Michael Johnsen

WASHINGTON, D.C. — As many as 74% of consumers would support a rapid, oral swab HIV test available over the counter, according to a survey released Friday by Who’s Positive, a national HIV awareness organization.

“Our survey demonstrates widespread support for additional testing options, especially among younger generations and those who are already living with HIV,” stated Tom Donohue, founding director of Who’s Positive. "Over-the-counter testing has the potential to break down barriers and empower people who have never been tested before to learn their HIV status and, if positive, find the care and support they need."

Other key findings included:

  • 66% of the respondents who identify as a HIV-positive consumer support an OTC HIV test;

  • 80% of those younger than 30 years support an OTC HIV test; and

  • 47% of those who identify as one who performs HIV testing support an HIV OTC test.

Full survey findings will be shared at an upcoming Food and Drug Administration advisory committee meeting that will debate whether or not OraSure Technologies’ OraQuick Rapid HIV-1/2 test should be made available for sale without a prescription May 15.

The survey gathered responses from 1,569 participants; approximately half of the respondents were identified as people living with HIV/AIDS.


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Aisle7 introduces Aisle7 Wellness Shops

BY Allison Cerra

PORTLAND, Ore. — Aisle7 announced the launch of Aisle7 Wellness Shops, a targeted online marketing program that helps food and drug retailers, e-retailers and manufacturers connect with consumers who are concerned about chronic health problems, including diabetes, weight management and heart health.

"People are looking for credible answers to their health concerns for themselves and their families. They are influenced by their social circle, the Internet, mobile and experts," Aisle7 CEO Sky Lininger said. "Wellness Shops tie it all together in a cost-effective solution that gives retailers and manufacturers a complete and targeted digital program that speaks credibly to shoppers and helps them make confident product decisions."

Wellness Shops provide magazine-like content experiences that update a retailer or manufacturer’s website monthly with the latest product and lifestyle recommendations. They also provide ongoing content suggestions that can be shared with a Facebook community and used to create targeted email campaigns that drive additional traffic back to the website. Retail marketers also can contextually stream their own offers and content into a Wellness Shop using Promolink, a new promotion-focused data-linking tool.

Aisle7 noted that its Aisle7 Content Explorer, a platform launched last summer by the company, is included with the Wellness Shops. Aisle7 Content Explorer is a content marketing tool marketers can use to search and preview articles and health recommendations suitable for their campaign needs.

Aisle7 Wellness Shops are available immediately and can be licensed for time-limited or permanent campaigns.


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McKesson to hold annual IdeaShare conference in Las Vegas

BY Michael Johnsen

SAN FRANCISCO — McKesson on Monday announced that thousands of independent pharmacy owners from across the nation will convene at the McKesson IdeaShare 2012 Conference at the Venetian Resort Hotel in Las Vegas from June 24 to 28.

“Community pharmacies dispense nearly half of the nation’s prescription medicines. McKesson is proud to provide the clinical, technology and business-building solutions community pharmacies need to help improve the profitability and efficiency of their businesses,” stated Brian Tyler, president, McKesson U.S. Pharmaceutical. “For more than 30 years, McKesson has enjoyed hosting this event where pharmacists from across the country share in the ideas and innovation that are helping to drive the growth of community pharmacy.”

McKesson IdeaShare 2012 will feature dozens of sessions, including continuing education courses, a public policy forum and an ownership transfer luncheon. There also will be a variety of targeted interactive seminars focused on helping pharmacies increase efficiency and profitability, with special emphasis on clinical services, reimbursement, front-end solutions, marketing, technology and pharmacy operations.

More than 200 exhibitors will display solutions for retail pharmacy, including diabetes care and home healthcare products, retail accessories, and pharmacy technology and automation.

Health Mart, the nation’s fourth-largest pharmacy network, will host its Annual Meeting and facilitate discussion and planning groups at the event.

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