Survey: Consumers more willing to disclose data to retailers than social networks
SAN MATEO, Calif. — Consumers are more comfortable sharing data with retailers than they are with social networks, especially if it enhances the shopping experience, according to a recent survey conducted by the E-tailing Group and MyBuys.
Examining the evolving relationship between consumers, retailers and social media, the companies surveyed 1,000 consumers online and determined that more than half are "mostly willing" to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience (55%), while 52% of consumers responded that they are "much more concerned" or "somewhat more concerned" about sharing the same data on social networks. When asked about specific types of information they would share, 63% of respondents said they would share the types of offers they prefer; 61% said they would share the brands they buy; and 60% would share the products they purchase. On the mobile frontier, consumers remained more cautious: three-quarters of consumers indicated they have mixed feelings or find it somewhat undesirable to be geo-targeted on their mobile device (76%).
"Today’s consumer is a savvy operator who expects a tailored online experience. The irony is that they’re more comfortable sharing shopping preference information with retailers than they are with social networks, which were designed for this type of exchange," MyBuys CEO Robert Cell said. "The onus is clearly on retailers to leverage this privilege responsibly to deliver on the promise of a better experience. The data strongly shows that doing so results in a better shopping experience for the consumer, increases brand loyalty and makes it a win-win for both consumers and retailers. Online privacy is a complex issue and there is no ‘one-size-fits-all’ answer, but consumers are willing to share data when there is an equitable value exchange."
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School nurse joins Five Moms campaign
WASHINGTON — The Consumer Healthcare Products Association has added another parent to its campaign that is designed to raise parental awareness of teen cough medicine abuse.
CHPA said Peggy McKibbin, a mother of two and a school nurse from Magnolia, Del., has joined the organization’s Five Moms campaign. CHPA launched the Five Moms campaign in 2007 with the goal of driving parents to action — to educate themselves on medicine abuse, to talk with their children about the risks of such abuse, to safeguard medicines in their homes and to spread the word to other parents.
The Five Moms campaign features five dedicated mothers from a variety of backgrounds and geographic locations. The four other moms on the campaign are:
Becky Dyer, a former D.A.R.E. officer and deputy sheriff;
Blaise Brooks, a caretaker and accountant;
Christy Crandell, an author and founder of a treatment and recovery center for teens; and
Tammy Walsh, a high school math teacher and community advocate.
"After hearing that some of my middle and high school students abused cough medicine to get high, I knew I needed to bring attention to this serious issue and help educate my students about the dangers of both OTC and prescription medicine abuse," said McKibbin, who also is a member of the National Association of School Nurses. "I am very passionate about creating a healthy and safe environment for my community and students which includes preventing medicine abuse. As one of the Five Moms, I am excited to have an even bigger platform to reach families and raise awareness of cough medicine abuse."
CHPA president and CEO Scott Meville added, "We are thrilled to have Peggy as the newest member of the Five Moms. Her dedication to protecting the health and well-being of teens throughout her 15 years as a school nurse demonstrates the passion she has for this issue. Peggy’s efforts show how every parent can use their unique role in their communities to educate parents about the dangers of medicine abuse and to encourage them to talk to their teens."
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Cardinal donates nearly $1 million in scholarships
DUBLIN, Ohio — Healthcare company Cardinal Health is donating almost $1 million to university pharmacy programs across the country.
Cardinal, based in Dublin, Ohio, said the donations were part of the Cardinal Health Pharmacy Scholarship Program, which it launched in June 2011 and which has donated more than $2.1 million to 20 universities.
The eight schools receiving the latest round of funding are the Samford University McWhorter School of Pharmacy, located in Birmingham, Ala.; the University of Florida College of Pharmacy, located in Gainesville, Fla.; the University of Connecticut School of Pharmacy, located in Storrs, Conn.; the Western University of Health Sciences College of Pharmacy, located in Pomona, Calif.; the University of Southern California School of Pharmacy, located in Los Angeles; the Southwest Oklahoma State University College of Pharmacy, located in Weatherford, Okla.; the Butler University College of Pharmacy and Health Sciences, located in Indianapolis; and the East Tennessee State University Bill Gatton College of Pharmacy, located in Johnson City, Tenn.
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