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Survey: 46% of adults will shop online on Cyber Monday, avoid in-store shopping on Black Friday

BY Allison Cerra

WHITING, Ind. — Nearly half of U.S. adults said they plan to shop online on Cyber Monday instead of in stores on Black Friday, according to a new CouponCabin.com survey.

Among the 46% of consumers that said they intend to shop online on Cyber Monday, more than two-thirds (35%) said their intention was to avoid crowds, 27% said they wanted to take advantage of the better deals online, 21% said it would help them save money on gas and 11% said online shopping will help cut back on in-store impulse shopping. Additonally, more than 4-in-10 (44%) Cyber Monday shoppers said that shopping online will save them a lot of time, while an additional 42% reported it will save them at least some time.

"The benefits to shopping on Cyber Monday surpass convenience and really lie in the amazing deals to be had online that day," CouponCabin.com president and chief savings officer Jackie Warrick said. "More than half of U.S. adults we surveyed said they plan to shop online that day, while 24% of those who are employed said they will do their shopping while they work. No matter where or how you plan to take advantage of online Cyber Monday deals, be sure to have a plan of attack to ensure you don’t miss out."

This survey was conducted online nationwide by Harris Interactive on behalf of CouponCabin.com from Oct. 25 to 26 among 2,115 adults ages 18 years and older.

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Sears Holdings reports wider loss in Q3

BY Katherine Field Boccaccio

HOFFMAN ESTATES, Ill. — Kmart operator Sears Holdings reported Thursday that its loss widened in the third quarter on softness in its Canada division and on weaker consumer electronics sales.

The company recorded a loss of $421 million in the quarter ended Oct. 29, compared with a loss of $218 million a year earlier.

Revenue slipped 1% to nearly $9.6 billion from about $9.7 billion, missing the $9.63 billion expected by Wall Street, and marking the fourth straight quarter of revenue declines.

Same-store sales at Sears stores dipped 0.7% and fell 0.9% at Kmart stores. Sears stores were hurt by fewer sales of appliances and consumer electronics, while Kmart stores were impacted by reduced sales of clothing and home goods.

Same-store sales plummeted 7.8% for Sears Canada.

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NRF predicts bigger shopper turnout for Black Friday weekend

BY Gail Hoffer

WASHINGTON — Up to 152 million people plan to shop Black Friday weekend, compared with the 138 million who planned to do so last year, according to a preliminary Black Friday shopping survey, conducted for the National Retail Federation by BIGresearch. According to the survey, 74 million people said they will definitely hit the stores and another 77 million are waiting to see if the bargains are worth the hassle of Black Friday.

“Though many retailers are already touting select Black Friday ads, there’s no doubt we’ll all be blown away by what retailers still have in their bag of tricks for shoppers,” NRF president and CEO Matthew Shay said. “We fully expect to see excited shoppers as early as midnight at stores around the country, as many holiday shoppers would rather stay up all night to take advantage of retailers’ Black Friday deals rather than set their alarm to wake up the next morning.”

According to NRF, shoppers said they plan to keep track of holiday sales and promotions in a variety of ways. Half (50.5%) said they will keep up with advertising circulars throughout the holiday season and nearly one-third (31.7%) said they will pay attention to retailers’ holiday commercials. Additionally, nearly one-quarter (23.1%) will seek out coupon websites, such as RetailMeNot.com and FatWallet.com, and 32.3% specifically will keep track of the email coupons they receive from retailers.

Consumers also will be using social media to find deals. The survey found 17.3% will monitor retailers’ Facebook pages and 11.3% will check out such group buying sites as Groupon and LivingSocial. Of those who own tablet devices and who plan to shop for or research holiday items this year, 1-in-5 (21.3%) will seek out group buying sites and 31.2% will check out retailers’ Facebook pages.

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