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Survey: 40% of smartphone owners redeem coupons on mobile devices

BY Allison Cerra

WHITING, Ind. — Smartphones and couponing go hand in hand, according to a new CouponCabin.com survey.

Among 3,312 U.S. adults ages 18 years and older surveyed by Harris Interactive on behalf of CouponCabin, 40% of smartphone users said they have redeemed a coupon on their mobile device. When it came to frequency, nearly one-third (29%) of smartphone users searched for coupons on their device at least once a month, with 40% of U.S. adults ages 18 to 34 years doing the same. When asked what types of coupons they have redeemed on their smartphones, users said the following:

  • Daily deals: 41%;

  • Grocery coupons: 39%;

  • Online coupon codes: 34%;

  • Printable coupons: 29%;

  • Freebies such as free samples or coupons toward free trial of items: 24%; and

  • Other non-grocery coupons: 23%.

When it came to the use mobile applications while shopping on smartphones, 72% of respondents said were at least somewhat likely to use a mobile app that offers savings with different types of coupons (i.e., grocery, nongrocery, etc.).

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A.CASON says:
May-22-2012 05:25 pm

Since I'm giving a speech in June at the Fancy Food Show on Mobile and the Modern Consumer, I've been tracking mobile coupon activity closely. According to Jupiter Research worldwide redemption of mobile coupons is expected to reach 8% by 2016 -- with the US lagging behind eastern markets. Harris Interactive found 40%? Questionable, since the majority of retailers are unable to scan mobile coupons with their current scanners - a major standstill that some technology, like MoBeam, is trying to solve. Angela Cason tempostrategic.com

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Communicating value of product will help in today’s still-tough economic climate

BY Michael Johnsen

WHAT IT MEANS AND WHY IT’S IMPORTANT — Retailers are worried about rising gas prices, and apparently for good reason — while consumers aren’t scrimping at the pump, what they are spending on more gas means less is spent elsewhere. And value continues to be a key decision influencer — 1-in-5 consumers are holding out for the "big" Memorial Day weekend shopping spree as they trade the traditional beach volleyball for blowout deals; and 4-in-5 consumers are on the look-out for rebates in making their purchase decision.

(THE NEWS: Survey: Consumers still cutting back, just not on gas, pharmacy or grocery. For the story, click here)

What does this all tell you? Nothing new, really. It’s still a tough economic climate. Consumer shopping behavior continues to reward value-oriented promotions. They still are making lists at the kitchen table and using the Internet as a pricing equalizer. They are still cutting manufacturer coupons and doubling them against a retail promotion. They still are penny poor and dollar conscious. And it’s still all about communicating the value proposition to today’s consumer so it’s not your product or service that’s getting cut out of the household budget.

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Solantic urgent care changing name to reflect new vision

BY Antoinette Alexander

NASHVILLE, Tenn. and JACKSONVILLE, Fla. — Solantic, an operator of urgent care centers in Florida, is changing its name to CareSpot Express Healthcare to represent a new brand and new vision for the company.

"For the past year, our new management team has been reviewing patient feedback and identifying areas of improvement as we create a new consumer-focused company. Over the next few months, we’ll be putting the pieces in place to create a better company, provide better service and deliver consumers quality healthc are at a reasonable price. Those improvements are reflected in our new name, which consumers will see starting in September," stated Solantic/CareSpot Express Healthcare CEO Mike Klein.

By the end of 2012, patients will see:

  • As many as 12 to 15 new CareSpot Express Healthcare centers, including two more centers in Florida;

  • All 29 current Solantic centers in Florida will be remodeled and renamed CareSpot Express Healthcare by October;

  • A new website;           

  • About 150 new hires, bringing the total employment to more than 700 by the end of 2012. Approximately 500 of those jobs will be in Florida;

  • Patients will be able to make appointments from their home computer or smartphones;    

  • Patients will be able to determine center wait times from their home computers or smartphones so they can select the most convenient option among all of the centers in their market;

  • Faster check-ins since new patients will be able to register and provide patient information through the CareSpot website before their visit; and

  • Tablets instead of paper — physicians, nurses and physicians assistants will read patient charts using tablets because all CareSpot centers will have electronic medical records.

Solantic/CareSpot offers treatment for a number of medical needs — such as cold or flu symptoms, cuts, bruises, burns, eye and ear infections, migraines, physicals, health screenings, immunizations and vaccines — as well as a variety of occupational health services, such as drug screening and pre-employment physicals.

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