Survey: 4% U.S. broadband households plan to purchase smart watch next year, up from 2% last year
DALLAS — Parks Associates on Wednesday announced that 2% of U.S. broadband households purchased a smart watch in 2013, with another 4% very likely to purchase a smart watch in the next 12 months.
The research, including a first-quarter 2014 survey of 10,000 U.S. broadband households, found Samsung as the leading smart watch brand. Among smart watch buyers, 20% purchased directly from the manufacturer, 18% from Amazon and 17% from Best Buy. Nearly one-half of consumers who acquired a smart watch in 2013 received it as a gift.
"Extending health and fitness tracking functions to wearables is not new, but many large consumer brands want to leverage their consumer influence and developer support to get into a more lucrative business — consumers' health and behavioral data, which are critical to healthcare providers' consumer engagement efforts," stated Harry Wang, director of health and mobile product research at Parks Associates. "Apple and Samsung have entered this market with the HealthKit and SAMI platforms, respectively, and we expect to see a major announcement about Google Fit … this week."
"This new market is still wide open. Samsung has established an early lead, but it will face much stronger competition when Apple and Google products hit the market," suggested Parks senior analyst Jennifer Kent. "Consumer acquisition is only half the battle; consumer retention will be a big struggle in wearables. Not only are wearable manufacturers battling each other for market share, but given consumers' natural tendencies to slack off their fitness regimens, manufacturers and app developers must also work to keep consumers engaged with their products."
Target announces LEED certification for all store locations opened across Canada in 2013
MISSISSAUGA, Ontario — Target has announced that all 124 store locations that opened across Canada in 2013 have been awarded Leadership in Energy & Environmental Design certification. Previously, Target announced certification of the first 68 stores and with Thursday’s announcement the remaining 56 stores that opened in 2013 are now LEED certified.
“This past year marked a major milestone for Target as we delivered on the unprecedented goal of opening 124 stores across ten provinces,” stated Mark Schindele, president, Target Canada. “LEED certification of these 124 stores reinforces Target’s commitment to the environment, making Target a leader among Canadian retailers when it comes to sustainable buildings.”
Target stores were awarded LEED certification through the U.S. Green Building Council’s LEED Volume Program, which streamlines the certification process for buildings in both Canada and the United States. In order to obtain certification, Target stores had to undergo various rounds of audits throughout 2013, and meet criteria across five LEED categories, including: Sustainable Sites, Water Efficiency, Energy and Atmosphere, Materials and Resources and Indoor Environmental Quality.
Target stated that it will pursue LEED certification for the nine additional stores opening throughout 2014, including the three stores that opened in March in Ontario, Alberta and British Columbia. The remaining six Target locations will open in Ontario, with single store additions planned for Quebec and Manitoba.
AAC releases new report to help prevent acetaminophen overdose
WASHINGTON — The Acetaminophen Awareness Coalition on Thursday released “Acetaminophen: How It’s Used, Preventing Overdose and What We Can Do to Promote Safe Use,” a report and educational resource to drive safe and appropriate use of one of the United States’ most common drug ingredients. The coalition’s report reviews the dosing behaviors that can lead to acetaminophen overdose and explores the successful impact of ongoing education campaigns to drive appropriate use and prevent overdose-related liver damage.
“Promoting the safe and responsible use of acetaminophen to healthcare professionals and consumers will help to reinforce its appropriate use and avoid overdoses,” stated John Whyte, director of the Food and Drug Administration’s Professional Affairs and Stakeholder Engagement in its Center for Drug Evaluation and Research. “We all play an important role in ensuring that the medicines consumers use each day are used as directed and provide the benefits intended.”
Each week, more than 50 million Americans use a medicine that contains acetaminophen — found in more than 600 different over-the-counter and prescription medicines including pain relievers, fever reducers, sleep aids and numerous cough, cold and flu medicines. Acetaminophen is safe and effective when used as directed, but there is a limit to how much can be taken in one day – 4,000 milligrams. Taking more acetaminophen than directed and exceeding the maximum daily dose of 4,000 mg is considered an overdose and can lead to severe liver damage. While the vast majority of consumers take acetaminophen appropriately, research highlighted in the report shows that those who exceed the 4,000 mg/day labeled maximum daily dose are making one or more of three common dosing mistakes:
- Taking the next dose too soon (72% of those who exceeded 4,000 mg/day);
- Using multiple acetaminophen-containing products at the same time (59% of those who exceeded 4,000 mg/day); and/or
- Taking more than the recommended dose at a single time (34% of those who exceeded 4,000 mg/day).
“Educating patients is a key step to promoting safe acetaminophen use and preventing overdose,” stated Anne Norman, associate VP of education, American Association of Nurse Practitioners, a founding organization of the AAC. “We encourage more pharmacists, healthcare professionals and health-involved stakeholder groups to work together to disseminate safe medicine use education and resources.”