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Survey: 37% of retailers now have a mobile site

BY DSN STAFF

CHICAGO — The third annual Mobile Audit, released Thursday by e-commerce and digital marketing company Acquity Group, found that mobile adoption is on the rise. In fact, the percentage of retailers with a mobile site reached 37% in 2011, up from 12% in 2010 and only 4% in 2009 — a 210% increase over the past year alone.

The survey also found that 1-in-4 retailers have at least one mobile app, with nearly one-quarter developing for the iPhone, followed by Android (10%). The number of retailers offering mobile apps grew 278% over the past year, rising from 7% in 2010 to slightly more than 26% in 2011.

The top 10 leaders in the mobile space, according to survey findings, included Walgreens and Walmart.

“These 10 retailers are executing mobile tactics that are positioning them ahead of the mobile commerce curve,” Acquity Group VP digital strategy and design Tom Nawara said. “All of these companies have made a focused commitment to mobile, and it’s paying off. Not only have they implemented mobile-optimized sites to support a wide range of devices, but they have taken initiatives a step further with exceptional transactional functionality and well-designed apps that meet customer needs.”

Another key survey finding: the percentage of companies with a site optimized specifically for the iPhone decreased from 11% in 2010 to 9% in 2011. Nawara explained that as mobile browsers become more similar and full-featured across different devices, this nonspecialization is an expected trend.

Although tremendous progress is being made across the board, the rate of mobile adoption, and the specific mobile tactics used, can vary considerably by industry. For example, Acquity Group’s analysis showed that for the implementation of iPhone apps, such industry groups as health and beauty, food and drug, and mass merchants skewed much higher (an average of 66% adoption) than such groups as flowers and gifts, and hardware and home improvement (an average of 36% adoption).

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Illinois Society for Advanced Practice Nursing award further highlights convenient care industry

BY Antoinette Alexander

WHAT IT MEANS AND WHY IT’S IMPORTANT — The news that Take Care Clinic nurse practitioner Penny Strong has been honored by the Illinois Society for Advanced Practice Nursing is important as it further promotes and supports the convenient care industry at large.

(THE NEWS: Illinois Society for Advanced Practice Nursing honors Take Care Clinic NP Penny Strong. For the full story, click here)

As the article states, Strong has been awarded the Marie Lindsey Spirit of Advanced Practice Nursing award for her commitment and achievement in advanced practice nursing. Among her notable achievements: Advocating for Take Care Clinics to serve as training sites for nurse practitioner students.

Nurse practitioners and retail-based health clinics currently play an important role in the U.S. healthcare system, and, looking ahead, their importance will grow. Not only is the convenient care industry on track for a second wave of expansion, but also the U.S. healthcare system will face an even greater strain as 32 million uninsured gain coverage beginning in 2014, amid an ongoing primary care physician shortage.

According to Kalorama Information’s recent report, "Retail Clinics 2011: Market Assessment, Supplier Sales, Key Players and Trends," retail clinic sales have risen dramatically since their inception in 2000. The firm estimated retail clinic sales at $733.4 million in 2010, an increase of 81% per year since 2005. Through 2015, sales are expected to continue expanding, rising by 19.3% per year to reach $1.7 billion.

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Kmart pharmacies now offering flu shots on walk-in basis

BY Antoinette Alexander

HOFFMAN ESTATES, Ill. — Kmart has announced that it is providing seasonal flu vaccinations at its more than 900 Kmart pharmacies nationwide.

In addition, members of Kmart Pharmacy’s Prescription Savings Club will pay just $20 for the flu shot. Kmart Pharmacy also offers the high-dose flu shot (indicated for those ages 65 years and older). Many prescription insurance programs cover flu shots, including Medicare Part B and D.

"Kmart Pharmacy is aligned with the [Centers for Disease Control and Prevention’s] position on preventive care, and we are well positioned to deliver the services that promote the health and wellness of patients in the communities we serve," said Ghassan Hourani, VP and general merchandise manager of Kmart Pharmacy. "At Kmart Pharmacy, our pharmacists will take the time to discuss with our patients the importance of being vaccinated, as well as practicing good health habits."

In 2012, Kmart Pharmacy will have available at each location nationwide an immunizing pharmacist who is certified by the American Pharmacists Association and authorized by the applicable state board of pharmacy to administer, where permitted by law, vaccines to customer who are ages 3 years and older.


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