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Sure antiperspirant and deodorant reveals new packaging, new conditioning solids

BY Antoinette Alexander

NEW YORK — Sure antiperspirant and deodorant has unveiled a new packaging design and expanded its product portfolio with two new conditioning solids.



Sure’s updated packaging features an infinity band to convey the brand’s message of continuous protection that lasts all day. The colored infinity bands — which are softer shades of purple, pink, blue, green and orange — differentiate the scents. The overall design, including the new purple, curved cap offers a proprietary look, which is sleek, feminine and modern.

In addition, Sure has created a Vitamin-Infusion Conditioning Solid and a Pure Essence Conditioning Solid. These pH-balanced invisible formulas promised to provide lasting odor and wetness protection and work to reduce irritation and smooth skin. The unscented Vitamin Infusion variety conditions and repairs skin with vitamins A and E, while the Pure Essence Conditioning Solid features a light fragrance and aloe extracts.



“We are proud to introduce our redesigned packaging and innovative new varieties,” stated Rick Cutler, marketing director at Idelle Management Co.“While most of the deodorant category is currently chasing a scent story, Sure stands out for offering lasting protection and light fragrances that don’t compete with a woman’s perfume or lotion.”

 

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Impax ships authorized generic version of Zomig

BY Alaric DeArment

HAYWARD, Calif. — Impax Labs has launched an authorized generic drug for migraine headaches under a partnership with AstraZeneca, Impax said.

Impax said its generics division, Global Pharmaceuticals, began shipping authorized generic zolmitriptan tablets and orally disintegrating tablets in the 2.5 mg and 5 mg strengths. The drug is a version of AstraZeneca’s Zomig.

Zomig had sales of about $196 million during the 12-month period that ended in April, according to IMS Health.

Authorized generics are branded drugs marketed under their generic names at a discounted price, usually under a deal between the drug’s manufacturer and a third-party company.

 

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Fred’s declares quarterly cash dividend

BY Jason Owen

MEMPHIS, Tenn. — Fred’s Inc. today announced that its board of directors has declared a quarterly cash dividend of $0.06 per share.

The dividend is payable on June 17, 2013, to shareholders of record as of June 3, 2013.

Fred’s Inc. operates 715 discount general merchandise stores, including 21 franchised Fred’s stores, in the southeastern United States. For more information about the company, visit Fred’s website at www.fredsinc.com.


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