Supplies, OTCs drive segment
The pet category remains strong. The American Pet Products Association expected that consumers will spend $52.87 billion on their pets this year. About $12.56 billion of that will be spent on supplies and over-the-counter products.
Bob Vetere, president of the organization, said the category’s next big area will be health-related products, treats and foods. “We are keeping our pets longer and are looking to keep them healthier right from the beginning,” he said.
The article above is part of the DSN Category Review Series. For the complete Pet Care Sell-Through Report, including extensive charts, data and more analysis, click here.
Chock full of Honey Maid
EAST HANOVER, N.J. — Kraft’s Honey Maid brand has launched Grahamfuls, a line of filled graham crackers. The new snack comes in three flavors: Peanut Butter, Peanut Butter and Chocolate, and Banana Vanilla Crème. Honey Maid Grahamfuls are made with honey and 100% whole grain, offering 10 g of whole grain per serving. They do not contain high fructose corn syrup or artificial flavorings and are a good source of calcium. Suggested retail for a box of eight individually wrapped Grahamfuls is $4.19.
ReportersNotebook — Consumables, 8/27/12
SUPPLIER NEWS — The maker of Splenda has introduced a new zero-calorie sweetener. McNeil Nutritionals said Nectresse, made from monk fruit extract, is 100% natural. As part of the product launch, the brand has tapped journalist Lisa Ling to serve as its spokeswoman. Nectresse sweetener is available in both single-serve packets (40 servings) and canisters (140 servings) for suggested retail prices of $3.99 and $6.99, respectively.
McLane has entered into an agreement to acquire Meadowbrook Meat Co. McLane said MBM — which is one of the nation’s largest customized foodservice distributors for national restaurant chains — will continue to be led by the current executive management team and operate out of its existing facilities in the same markets.
Unilever has put its North America frozen meals business on the sales block. The company said it has signed a definitive agreement for the sale of its portfolio — which includes multiserve frozen entrees and appetizers under the Bertolli and P.F. Chang’s brands — to ConAgra Foods for a total cash consideration of $265 million. The transaction, subject to regulatory review and expected to close in third quarter 2012, includes a license for the use of the Bertolli brand name and the transfer of Unilever’s existing license with P.F. Chang’s for use of the P.F. Chang’s Home Menu brand name.