Supervalu launches WholeCare Pet brand
MINNEAPOLIS Supervalu is making its customers’ four-legged friends a priority with the launch of its new pet-supplies line.
The grocer’s WholeCare Pet brand is a new, complete line of food products for dogs and cats, along with a variety of treats and supplies, formulated to match or exceed the quality of leading national brands, Supervalu said. The line will replace Supervalu’s former private-label pet product brands, Happy Tails and NutriPlan.
“Pets will love our new WholeCare Pet line, which offers high-quality, nutritional products in a variety of fun new flavors — all at better prices than the national brands,” said Stacy Bergmann, brand manager at Supervalu. “In addition to the value, we believe that pet parents will appreciate the convenience of shopping for their entire family’s nutritional needs at their neighborhood grocery store.”
The products will be available nationwide at the company’s family of grocery stores, including (but not limited to) Acme, Jewel-Osco, Cub Foods and more.
Reed’s launches nausea relief beverage
LOS ANGELES Soda maker Reed’s is gearing up to introduce a nausea relief beverage to drug stores nationwide.
“Reed’s Rx” Natural Ginger Nausea Relief is being launched in convenient 4-packs of 5.5-oz. cans and is a brew of fresh ginger, honey, pineapple juice, and lemon and lime juices with added vitamin B6.
“The ‘Reed’s Rx’ product line represents an exciting new growth area, and is a testament to the naturalness and healthiness of our products, which can be used to treat nausea and motion sickness,” said Neal Cohane, Reed’s SVP sales and marketing. “This new product allows us to access over 240,000 convenience, grocery, and drug stores across the U.S. that have stomach aisles offering over-the-counter nausea relief products, as well other channels, including hospitals, cancer centers, airports, and cruise ships, where consumers are looking for natural alternatives. We believe this represents an exciting new opportunity to significantly grow our sales beyond traditional food and supermarkets.”
Sargento introduces reduced sodium line
PLYMOUTH, Wis. In an effort to reach health-conscious consumers, Sargento is making its cheeses with 25% less sodium.
Sargento’s reduced sodium cheeses come in six new varieties, including: colby-jack slices, provolone slices, colby-jack snack sticks, string snacks, mild cheddar shredded cheese and mozzarella shredded cheese.
“With almost 50% of consumers reading food labels for sodium content, we’re responding to their interest in lowering their daily intake by offering reduced sodium Sargento cheeses,” said Chris Groom, marketing director. “However, we only wanted to launch the line if we could still provide the great tasting natural cheese that consumers love, which this line does successfully.”
Available in slices, shreds and snacks, the new reduced sodium cheeses will be on grocery store shelves nationwide in March. In addition to the new reduced sodium cheeses, Sargento offers a variety of full flavor natural reduced fat cheeses.