Supervalu expands partnership with Western Beef
EDEN PRAIRIE, Minn. — Supervalu will serve as the primary grocery supplier for retailer Western Beef beginning in January 2012, the company announced Tuesday.
Supervalu, which currently supplies Western Beef’s two stores in Florida, now will include an additional 22 of Western Beef’s conventional stores and five of their limited assortment stores in New York and New Jersey, along with a third Florida store that is slated to open soon.
Supervalu said its Lancaster, Pa.-based distribution center will supply the 27 Western Beef stores in New York and New Jersey, while the two Florida stores (and third pending store) will continue to be supplied by Supervalu’s Southeast region.
“This is an exciting time for Supervalu as we expand our relationship with Western Beef and increase our presence in the New York market,” said Kevin Kemp, president of Supervalu’s eastern region. “For decades, Western Beef has done an excellent job of serving customers in its local markets. With this expanded partnership, Western Beef will be able to increase the variety of products offered in their Northeast stores while taking advantage of a wide array of support services that we offer.”
Shoppers look for simplicity in online retailers, research finds
NEW YORK — Online brands that offer less complex return policies, along with ways to easily identify the highest-quality items, earned high marks among consumers, according to new research from global strategic branding firm Siegel+Gale.
In the 2011 U.S. Brand Simplicity Index, survey respondents defined brands as simple based on "their ease of understanding, transparency, caring, innovation and usefulness of communications, as well as how complex and complicated typical interactions are in relation to industry peers," Siegel+Gale said. This year, the top three brands were Netflix, Google and Amazon. The list also included U.S. retailers Target, Publix and Whole Foods, which ranked Nos. 4, 5 and 9, respectively.
"This survey demonstrates that brands that put a premium on simpler and more transparent user experiences and interactions inspire confidence and generate customer loyalty," Siegel+Gale chief creative officer and co-CEO Howard Belk said.
Added Siegel+Gale chief strategy officer and co-CEO David Srere, "It is time for brands across all industries to recognize that communicating in a clear, direct and straightforward manner generates a high level of customer loyalty and, ultimately, profit. Consumers are demanding simplicity in all of their interactions, and those organizations that can satisfy this demand will be able to compete — and thrive — in today’s competitive marketplace."
Click here to view the full report.
Stop & Shop hosts Healthy Kids Summit
QUINCY, Mass. — Stop & Shop is hoping to inspire families to make small changes to be healthy.
The company on Tuesday afternoon will host its Healthy Kids Summit at the Dana-Farber Field House at Patriot Place in Foxborough, Mass., which will unite the retailer with local community experts who are aiding the fight against childhood obesity.
The event, which is free and open to the public, will be comprised of a brief 30-minute panel discussion and a question-and-answer session to provide tips for families to make small, easy, changes to get moving and be healthy, Stop & Shop said. The panel — which will be moderated by Suzi Robinson, community relations manager and spokeswoman of Stop & Shop’s New England division — will be followed by a HOPSports fitness routine inside the Dana-Farber Field House, led by Brandy Cruthird, owner of the Body by Brandy Fitness Studio in Boston.
Other guests slated to appear include National Football League New England Patriots place kicker Stephen Gostkowski; Stop & Shop in-store nutritionist Julie Menounos; Hockomock YMCA president Ed Hurley; and Karen Zangari, registered dietitian at Memorial Hospital in Pawtucket, R.I.
"Healthy eating choices begin at the supermarket for many families, which is why Stop & Shop is committed to helping customers make informed decisions while shopping," Robinson said. "We are excited to bring together these great community leaders to bring some inspiration to the community. We share a common bond: to help our kids stay active and be healthy."