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Supervalu debuts ‘Culinary Circle’ food line

BY Doug Desjardins

MINNEAPOLIS Supervalu has launched a new line of “restaurant quality” foods it’s dubbed ‘Culinary Circle.’

The new brand launched this week at all Supervalu banners including Albertson’s and Jewell-Osco. The brand debuted with 150 items across a wide range of categories including deli, bakery and frozen foods. It also features ready-to-go meals, appetizers and gourmet pastry and desserts.

The company said Culinary Circle is targeting consumers who are cutting back on eating at casual-dining restaurants as they try to save money. Supervalu executive vice president of merchandising and marketing Duncan MacNaughton said the line aims to “recreate the casual restaurant experience.”

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Quaker heart health campaign to team up with TV talk show

BY Alaric DeArment

NEW YORK Quaker Oatmeal is collaborating with ABC’s “Live with Regis and Kelly” to promote both itself and heart health.

A segment of the show in which audience members answer trivia questions and dance will include Quaker and its heart-health “Living Proof” campaign. Viewers will be able to upload or mail in videos of their dance moves to win money, and grand prize winners’ videos will appear daily on the show, with their makers answering trivia questions by phone. The prize will be $10,000, with $50,000 offered for the final round.

Quaker Oatmeal will work with Chicago-based advertising agency Element 79 Partners to promote its “Living Proof” campaign.

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Consumer reports say Halloween 2008 spending will be a blow-out

BY Jenna Duncan

WASHINGTON Information released from BIGresearch’s National Retail Federation consumer actions for Halloween survey showed that more shoppers plan to celebrate the holiday this year—about a 6 percent rise in survey participants than last year.

The survey reported that the average Halloween shopper plans to spend $66.54 preparing for the holiday. That figure is up from $64.82 in 2007. Furthermore, celebrants plan to spend about $24.17 per participant on costumes, $20.39 each for candy, $18.25 on average for decorations and around $3.73 each on greeting cards. The survey also found that young adults ages 18 to 24 years-old said that will spend about $86.59 on Halloween—more than any other age group.

The National Retail Federation’s Halloween Consumer Intentions and Actions Survey estimated the total to be spent on the holiday in 2008 at $5.77 billion. 

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