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Supervalu continues foray into private-label beer biz

BY Michael Johnsen

MINNEAPOLIS — In the wake of Walgreens’ Big Flats 1901 entry, Supervalu recently introduced its “high quality, low price” private-label American lager, Buck Range Light.

Buck Range Light, which retails for about $5.99 for a 12-pack, will roll out in Supervalu banners nationwide, including Albertsons, Jewel-Osco, Cub Foods and more.

The announcement comes one week after a similarly value-priced, private-label beer, Big Flats 1901, was launched through Walgreens. In the week following, Walgreens’ new beer was parodied on Comedy Central’s "The Colbert Report."

Other retailers have stepped into the private-label beer game over the past few years, namely Costco, whose Kirkland Signature beer entered the market in December 2008.

“Supervalu’s goal in creating a new private-brand beer is to provide customers a fair, low-price option with the same great taste as leading national brands,” stated Trent McKinster, director of beer for Supervalu. Buck Range Light is Supervalu’s entry into the value beer category.

The Minnesota supermarket will continue to offer its full line of private-label premium beers, including R.J. King Wingwalker, Metolius, Gouden Haven and San Lucas.

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Jewel-Osco participates in Go Red for Women campaign

BY DSN STAFF

ITASCA, Ill. — Jewel-Osco announced that it is partnering with the American Heart Association to raise awareness and funds for the AHA’s Go Red For Women campaign against heart disease, the leading cause of death among American women.

In February, which is also American Heart Month, the retailer is taking part in several initiatives to support Go Red For Women. Donations for the campaign have been collected at store registers. Additionally, Jewel-Osco said it will contribute a portion of the proceeds from sales of environmentally friendly bags to Go Red For Women. Customers can visit special in-store displays to find other items also being offered in honor of the campaign. These products will be available while supplies last. Meanwhile, Jewel-Osco will have tie-ins with several vendors to support Go Red for Women.

"We remain dedicated to educating the public about the threat of heart disease to women," said Nancy Chagares, Jewel-Osco SVP marketing and merchandising. "American Heart Month gives us an excellent opportunity to reach out to our customers and the community, and educate them about the steps we can all take to protect ourselves and our loved ones."

Jewel-Osco’s activities are being done in conjunction with its parent company, Supervalu, which is in its third year as a national supporter of the Go Red For Women campaign.

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Report: Wegmans helps customers ‘wine’ down

BY Allison Cerra

ROCHESTER, N.Y. — It seems that Wegmans is sprucing up its in-store cafés throughout Pennsylvania with a new pilot program that lets customers have their wine and drink it too.

According to a report by the Morning Call, Wegmans recently added a wine-by-the-glass feature at its Allentown store, where customers can purchase white and red wines with a prepaid card at a cost of $6 to $10 for a 5-oz. glass. Also available are half glasses for half the price, as well as $1 to $2 samples.

The news came one month after the Pennsylvania Liquor Control Board put wine kiosks in stores throughout the state back online after addressing mechanical and technological issues.

In related news, Walgreens said late last month it was rolling out a table red wine to raise heart disease awareness.

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