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Supervalu banners emphasize healthy eating among youth

BY Allison Cerra

MINNEAPOLIS — Four Supervalu banners are looking to boost healthy eating among children by offering parents fresh ideas for nutritious snacking.

Acme, Farm Fresh, Shaw’s and Shoppers stores will launch on their respective Facebook pages a video grocery tour with Supervalu’s registered dietitian, Jennifer Shea, who will share the secrets to filling a shopping cart with the great-tasting foods kids want and the nutrients they need.

"To young children, the word ‘healthy’ can sometimes be translated as ‘boring and tasteless.’ This makes it less likely that kids will choose the healthy options. But, parents, jazz up those snacks and you’ll have the kids choosing nutrient-packed snacks every time," Shea said.

Shea’s tips include turning "scary foods" (especially vegetables) into delightful snacks; making healthy snacks, such as string cheese or fruit dippers, a "grab-and-go" convenience and turning staple favorites (i.e., trail mixes and mini pizzas) into nutritious snacks.

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Greenzys expands distribution

BY Allison Cerra

LOS ANGELES — An eco-friendly children’s brand that develops books, plush toys and animated content has expanded its distribution to more than 650 retailers.

Greenzys, which launched last year, is designed to entertain and educate, as well as encourage children to practice green living activities, the company said. Additionally, a percentage of every Greenzys purchase benefits the nonprofit Environmental Media Association.

The Greenzys line of products includes the Greenzys book, as well as four plush toys: Willow the elephant, Yew Yew the panda, Peat the penguin and Violet the giraffe.

Greenzys are manufactured by Kids Preferred.

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Reese introduces Licide bed bug spray

BY Allison Cerra

CLEVELAND — Reese Pharmaceutical has launched a water-based aerosol that is designed to kill bed bugs.

The new Licide bed bug spray is designed to keep homes free of bed bugs for up to four weeks, the company said. The product is available in a 5-oz. size.

Reese also will produce a private-label version of the Lucide bed bug spray, the company noted, and will distribute the products in retailers nationwide.

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