Supervalu aims to boost customers’ health-and-wellness ‘iQ’
In an effort to deliver to shoppers a whole health-focused shopping experience, Supervalu’s pharmacy and grocery teams are working closely together to develop innovative service offerings that cut across three platforms: preventive care, diabetes care and medication therapy management. The chain clearly is demonstrating its focus on being a one-stop health solution for its shoppers.
Recently, Supervalu expanded its nutrition iQ program, which initially launched in 2009 and currently spans more than 800 stores under various banners. For 2011, the grocery retailer expanded the in-store nutritional navigation program to include the fresh food departments and more robust nutrition information for the center store. The program now offers in the fresh departments new informational signs highlighting the key attributes of the foods, such as “Helps support healthy digestion.” In the center store, the program has been expanded to include 100% juice and vitamins A, C and iron.
To help those customers with diabetes, the grocer announced in late October 2010 the launch of its “living healthy with my diabetes” program. Under this program, in-store pharmacy services include diabetes education, diabetes self-management services, blood-glucose screenings, blood-pressure monitoring and face-to-face medication reviews.
“In addition to offering nutritious foods in our grocery aisles, our pharmacists and dietitians can help educate customers, provide personalized training and guide them to the information, products and services they need to maintain a healthy lifestyle,” stated Chris Dimos, Supervalu pharmacy president.
Food City cooks up wellness in the Healthy Living Kitchen
If you ask executives at Food City, it’s part of the role of a supermarket pharmacy operator to help its customers understand how healthy eating plays into overall health and wellness. It’s a responsibility they take pretty seriously.
“I think in the supermarket we should be focusing on what are healthy eating habits,” Don Clark VP pharmacy services told DSN. “Obesity in the United States is the root of a lot of these health problems that we have.”
To help keep its end of the bargain, Food City in January partnered with the University of Tennessee Medical Center to expand the reach of Healthy Living Kitchen, a program that brings nutrition education to schools, community events and local Food City stores.
Consisting of a registered dietitian, cardiac nurse specialist and senior executive chef from UT Medical Center, the Healthy Living Kitchen team presents healthy cooking classes and provides information on nutrition, label reading and making the right choices while grocery shopping. The expanded program will include grocery shopping tours at select Food City stores with a UT Medical Center registered dietitian.
The program fits in well with Food City’s NuVal system, which scores more than 35,000 food items on a scale of 1 to 100, taking into consideration more than 30 nutrients and evaluating the dietary importance; the higher the score, the higher the nutrition.
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