Sunsweet acquires Function Drinks
YUBA CITY, Calif. — Sunsweet Growers has acquired a maker of dietary supplement beverages.
Sunsweet said its acquisition of Function Drinks is part of the company’s ongoing action to help beverage brands enter the mainstream market. In line with the transaction, Sunsweet formed a wholly owned subsidiary, Disruptive Beverages Inc., which will house Function Drinks. Function co-founders Dayton Miller, who also serves as Function’s CEO; Josh Simon, who also serves as Function’s president; and Alex Hughes will continue to maintain leadership positions in the company, Sunsweet said.
"As an award winning co-packer of the highest quality beverages, Sunsweet is familiar with new, innovative beverages and the companies who introduce them," Sunsweet COO Dane Lance said. "For beverage ideas and companies that we truly believe in and that we believe are innovative and have a chance to challenge the ‘beverage quo’ we’ve set up a new approach to help them on their way."
Lance introduces four cheese Captain’s Wafers
CHARLOTTE, N.C. — Lance is reaching out to cheese lovers with a new variety of Captain’s Wafers.
The company said that its latest Captain’s Wafers product is a four-cheese blend of cheddar, mozzarella, parmesan and bleu cheese, paired with two baked crackers. The new four cheese Captain’s Wafers replace the brand’s smoke house cheddar variety.
Four cheese Captain’s Wafers are sold in 8-count homepacks and are available at major grocery retailers and Walmart with a suggested retail of $2.99.
Nestlé Waters puts sparkling water brands in spotlight
STAMFORD, Conn. — Nestlé Waters has introduced a new campaign that encourages consumers to maintain healthy habits by drinking sparkling water beverages.
The company said its "Nature’s Fix" campaign aims to show consumers that they can consume refreshing drinks without the excess sugars and caloric baggage that other carbonated drinks carry. According to a recent survey conducted by Nestlé Waters, more than 8-in-10 Americans drink soda. Among them, 25% indicated they would be open to replacing soda in their diets with naturally flavored sparkling water.
The Nature’s Fix campaign, which debuts on Nestlé Waters’ brands Facebook pages, shows forest creatures working together to get people "hooked" on sparkling water.
"The new ‘Nature’s Fix’ campaign aims to communicate the natural attributes of the regional spring water sparkling brands, which offer refreshment without unwanted baggage," said Carolina Rodriguez, Nestlé Waters’ senior brand manager of regional spring water brands. "The campaign takes a positive and humorous approach by introducing forest creatures who work together to get people ‘hooked.’ These animals are uniquely qualified for the task because, like all three sparkling spring water ingredients, they are simple and natural. Their individual personalities and admirable perseverance will all be revealed to consumers throughout different engaging executions such as banners, videos and Facebook."