Sunscreen Bands to drive reapplication
HUNT VALLEY, Md. — Even the most savvy sunscreen user can forget to reapply sunscreen when having fun in the sun. However, remembering to reapply is even easier with the licensed sunscreen bands from JADS International. JADS partnered with Marvel, Lifeguard, Alloy Entertainment and Save the Ta-tas to design fashionable bands that appeal to kids and adults alike. Sunscreen Bands’ patented color-changing technology detects the level of UVA and UVB rays based onthe SPF level of an individual’s sunscreen. From dark purple, the bandsturn light purple as a reminder to reapply sunscreen.
Nivea’s iconic tin inspires new packaging
NEW YORK — Over the past century, women have come to recognize the famous Nivea crème tin. Now, the iconic tin has taken on a new form and served as the inspiration for the redesigned packaging across all of theNivea products. During a recent press event in New York City featuring celebrity stylist Phillip Bloch, the skin care brand celebrated the new “design language,” which is designed to help unify the look and feel of Nivea — making it more prominent and easily recognizable at shelf. With the new packaging, the brand is also offering 25% more product in the bottle for the same price.
L’Oréal brings new facial oil to mass
NEW YORK — Among the new entrants to the growing facial oil segment is L’Oréal Paris’ Age Perfect Glow Renewal Facial Oil, which hit shelves in July. Described as the first concentrated facial oil to any mass market, the oil is designed to boost skin’s natural radiance and provide all-day hydration. It contains a blend of eight essential oils, which have been selected based on their lightweight, fast-absorbing properties.