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Sunkist soda kicks off catchphrase contest

BY Allison Cerra

PLANO, Texas — Orange soda brand Sunkist has teamed up with sports broadcasting legend Dick Vitale to offer consumers a chance to win 1-of-8 $10,000 weekly cash prizes.

Through March 31, Sunkist fans can enter the Sunkist Catchphrase that Pays contest, in which consumers can submit their best ideas for Vitale’s new catchphrase online at SunkistSoda.com.

"Sunkist knows that no one energizes college basketball fans like Dick Vitale, with his unrivaled passion and truly awesome catchphrases," said Dave Falk, director of marketing for Sunkist. "Now fans can be part of the action with a chance to give [Vitale] his new, signature phrase and win cold hard cash."

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We all scream for Iskream

BY Allison Cerra

MINNEAPOLIS — A new gourmet ice cream line has made its way to the freezer aisle.

Iskream is a line of low-fat ice creams that are naturally sweetened with Truvia, a zero-calorie sweetener. The lineup currently includes Berry Good, chocolate brownie and vanilla varieties. Each flavor has a rich, creamy texture.

Iskream currently is available in retailers in the Northeast.

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Packaged Facts: Gluten-free category gains momentum

BY Allison Cerra

NEW YORK — Gluten-free products, once regarded as a niche category, have become mainstream, according to new research by Packaged Facts.

The Packaged Facts report, "Gluten-Free Foods and Beverages in the U.S., Third Edition," found that the gluten-free food and beverage market reached an estimated $2.6 billion in retail sales in 2010. Packaged Facts added that it projects the gluten-free products market will grow to $6 billion in 2015.

"People with celiac disease have been the natural drivers of the gluten-free market," said Don Montuori, publisher of Packaged Facts. "However, there is evidence suggesting that eliminating gluten from the diet may relieve autism in children and adult rheumatoid arthritis. Add to that the healthy ‘aura’ some consumers have attached to gluten-free products, and you create a demand for these foods and beverages that mainstream food manufacturers and retailers are increasingly happy to satisfy."

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