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Sunkist gives consumers inside look at citrus fruits

BY DSN STAFF

SHERMAN OAKS, Calif. — Sunkist will host a three-part Web series that showcases how citrus fruits are grown and how to identify the different varieties.

The series premiered worldwide this month. In line with the premiere, Sunkist also has kicked off a consumer sweepstakes that offers viewers a chance to win cash prizes. Trivia questions based on the webisodes will periodically appear on the Sunkist website now through June, offering fans who answer questions correctly the chance to win $1,000. Details about the sweepstakes can be found at Sunkist.com/citrusgrove.

"As growers, we have been working in partnership with Mother Nature for multiple generations," said Gina Widjaja, advertising and public relations manager for Sunkist. "This video series highlights how the Sunkist commitment to quality ensures families are getting the best fruit possible year-round."

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Kellogg’s unites FiberPlus with Eggo

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s has brought together its FiberPlus and Eggo brands.

New Eggo FiberPlus waffles offer a satisfying 35% of the daily recommended value in every serving, Kellogg’s said. The new waffles will be available in buttermilk and chocolate chip varieties.

"Eggo FiberPlus Waffles offer a simply delicious taste that consumers have come to expect from Eggo. Now they also provide the added nutrition benefits of fiber," said Cathy Schneck, VP marketing at Kellogg Frozen Foods.

Eggo FiberPlus waffles now are available in the frozen section of grocery retailers nationwide.

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Former CVS executive appointed Nash Finch board member

BY Michael Johnsen

MINNEAPOLIS — Nash Finch, a food distribution company, on Monday named retired CVS Caremark president Chris Bodine to the company’s board.

Bodine retired from CVS in January 2009 following a 24-year career with the company, Nash Finch stated, serving most recently as healthcare services president, where he was responsible for strategy, business development, trade relations, sales and account management, pharmacy merchandising, marketing, information technology and MinuteClinic.

Nash Finch’s board now includes eight members, seven of whom are independent.

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