BEAUTY CARE

Sunbow Sunscreen designed just for kids

BY Antoinette Alexander

NEW YORK — Sunbow has announced the launch of a new sunscreen line for children called Sunbow Sunscreen, as well as a new website to offer parents a resource for sun protection.

Featuring proprietary formulas with natural ingredients, this new collection is comprised of seven SKUs formulated with micronized zinc oxide formulas to provide an UVA/UVB barrier, without such chemical actives as oxybenzone or octinoxate.

Animated characters from Nickelodeon’s popular series "Dora the Explorer" and "SpongeBob SquarePants" grace the front of the Sunbow sprays, tubes and sun sticks. Offering a pink and sky blue shade, "Dora the Explorer" is accompanied by her cousin Diego. Kids also can travel under the sea and lather up with a bright yellow hue reminiscent of "SpongeBob SquarePants."

Sunbow Sunscreen goes on as a color but dries clear so children do not miss a spot when applying.

Click here to visit the brand’s new website.

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Water Pik introduces flosser for kids

BY Antoinette Alexander

FORT COLLINS, Colo. — Water Pik, a maker of personal healthcare products, has announced the launch of its new Waterpik water flosser for kids.

The tool features new water flosser technology and, according to the manufacturer, is proven to be up to twice as effective as traditional floss. Recent studies show that it removes 99.9% of plaque from treated areas and is more than three times as effective as string floss for cleaning around braces.

The water flosser for kids is designed to accommodate smaller hands and is ideal for children ages 6 to 12 years. It includes two tips — one classic jet tip and one orthodontic tip — as well as a kid-proof electrical design and three pressure settings. The unit comes with 20 removable cling decals in colorful designs that children can use to customize the flosser.

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Garnier inks deal with TerraCycle

BY Antoinette Alexander

NEW YORK — L’Oréal’s Garnier brand has inked an exclusive partnership with TerraCycle, a company specializing in the collection and reuse of nonrecyclable post-consumer waste, to help reduce the amount of personal care and beauty packaging waste sent to landfills. To help support the partnership, a mobile marketing program kicks off in New York on April 11.

Under the partnership, Garnier expects to collect millions of pieces of waste globally. Through the sponsorship of its worldwide Personal Care and Beauty Brigade — individuals or groups who sign up to participate — packaging will be collected and shipped to a TerraCycle facility.

In addition to diverting packaging from landfills, the Personal Care and Beauty Brigade will help to recruit new members and educate communities to help make a difference. For every unit of waste collected, Garnier will contribute two cents to the charity of the individual’s choice. As part of a larger corporate responsibility program, TerraCycle will repurpose all collected personal care and beauty packaging, reusing it to build eco-friendly playgrounds across the United States.

"Working with TerraCycle, we can now take another important step toward reducing waste, not only for our products but [also] for the entire cosmetic industry. This is just one part of Garnier’s ongoing commitment to a cleaner, greener future," stated David Greenberg, president of Maybelline New York-Garnier-Essie.

The partnership with TerraCycle marks just one part of Garnier’s multipronged sustainability efforts. As of March and rolling out over the next two years, newer, greener products will debut across all Garnier brands: Fructis shampoo and conditioner, Fructis Style grooming and style products, Nutrisse haircolor, HerbaShine haircolor and Garnier skin care.

The first to roll out is Garnier Fructis Pure Clean, a biodegradable shampoo and conditioner. Pure Clean shampoo (94% biodegradable) and conditioner (92% biodegradable) are non-ecotoxic and leave behind less residue and suds. The formulas contain no silicone, parabens or dye. The bottles are made of polyethylene terephthalate and include 50% post-consumer recycled plastics.

To promote its partnership with TerraCycle and the launch of Fructis Pure Clean shampoo and conditioner, Garnier kicked off in April a mobile marketing program called The Cleaner Greener World Tour. The tour kicks off April 11 in New York’s Times Square and continues to Cincinnati; Nashville, Tenn.; Fort Worth, Texas; Detroit; and New Orleans. The goal: to educate consumers to think differently about waste and to learn easy ways to make a positive impact on the environment.

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