Sunbelt supports NBCF through superhero-themed Facebook campaign
COLLEGEDALE, Tenn. — Sunbelt Granola has launched a Facebook campaign to support the National Breast Cancer Foundation.
Sunbelt said that its "Ka-Pink" social media campaign encourages Facebook fans to change their profile photos to one of three pink-themed superhero bodies. For every Facebook fan who "ka-pinks" their photo, Sunbelt also will donate $1 to the NBCF.
This is Sunbelt’s second year to support the NBCF. Last year, the company contributed $1 for every new fan on Facebook during October, and more than 21,000 new fans liked the Sunbelt page during the campaign.
"We see this as a great way to raise awareness of breast cancer and support the fight against the disease," Sunbelt brand manager Jeff Badger said. "We hope our thousands of Facebook fans Ka-PINK themselves, just like I have."
GMA emphasize work of food and beverage industry on Food Day
WASHINGTON — The Grocery Manufacturers Association has highlighted the U.S. food and beverage industry’s accomplishments on Food Day, which celebrates the more than 15 million Americans who work to provide billions of consumers with safe, healthy, convenient and affordable food.
GMA said that the U.S. food and beverage industry has made a commitment to making food more affordable. According to the GMA, Americans now spend less than 6% on at-home food — down from nearly 14% in 1961. Additionally, the industry also has put an emphasis on health and wellness and nutrition with the rollout of such initiatives as Facts Up Front, a front-of-package labeling system designed to help Americans better identify healthy foods.
"Obesity is a serious problem, and everyone — industry, government, parents, communities and healthcare providers — must do their part if we are going to meet first lady Michelle Obama’s goal of solving childhood obesity within a generation," GMA president and CEO Pamela Bailey said. "To help consumers, we have changed our products, changed our marketing and have placed important nutrition information on the front of packages to help busy consumers make informed decisions when they shop."
What’s more, GMA said, food manufacturers and retailers donate $1 billion to help feed the 49 million Americans who are food insecure.
"America’s food and beverage companies are the foundation of our economy," Bailey said. "From farm to table, they support more than 15 million American jobs. They provide consumers with safe, healthy, convenient and affordable food. They help feed 300 million Americans and 6 billion people around the world. They donate billions of dollars to alleviate hunger. That is what Food Day is all about," she said.
Winona Pure rolls out natural spray cooking oils
GREEN BAY, Wis. — Winona Foods has added five new varieties of cooking sprays to its Winona Pure line.
Winona Pure’s current lineup of 100% canola oil, 100% olive oil and 100% sunflower oil cooking sprays now includes butter-flavored canola oil, lemon butter-flavored canola oil, garlic butter-flavored canola oil, balsamic and olive oil, and popcorn butter-flavored canola oil varieties.
“The food revolution is thriving, and Winona Pure is meeting consumers right at home with creative and inspiring flavors of spray oils that make any home cook feel like an Iron Chef,” Winona Foods VP David Meyer said.
Winona Pure natural spray cooking oils are available at retailers nationwide, including Walmart.