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Sun Products CEO adds chairman of the board to title

BY Allison Cerra

WILTON, Conn. — The North American manufacturer and marketer of fabric care and household care products has named its leader as the chairman of the board.

Jeffrey Ansell will begin serving as chairman of the board of Sun Products, effective immediately. Ansell succeeds Neil DeFeo, who will remain on the board as a nonexecutive director.

“We were fortunate in selecting Jeff last year as President and CEO,” DeFeo said. “Jeff brings extensive CPG experience in growing brands, and his strategic focus, together with his substantial business knowledge, will drive the company forward. I leave my position with great confidence in Jeff’s leadership to take the company to the next level.”

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Multi Grain Cheerios gets peanut butter treatment

BY Allison Cerra

MINNEAPOLIS — Cheerios is extending its multigrain cereal line for the first time.

New Multi Grain Cheerios peanut butter cereal offers consumers the rich, indulgent flavor of peanut butter without derailing their diets by touting five whole grains and 110 calories per serving, the company said.

"We wanted to introduce a great-tasting cereal that would appeal to those peanut butter fans who want to stay trim without sacrificing taste," Multi Grain Cheerios marketing manager Meredith Tutterow said. "Now people don’t have to deprive themselves of delicious peanut butter flavor when watching their weight because Multi Grain Cheerios peanut butter delivers on the taste they love."

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Pescanova USA introduces all-natural shrimp line

BY Allison Cerra

CORAL GABLES, Fla. — Pescanova USA is introducing a new line of frozen shrimp that doesn’t contain additives or preservatives.

“Leveraging our unique position as a vertically integrated group with control over our own production facilities, including hatchery, farms, processing and distribution, enables us to assure our customers full traceability in a product line that is truly ‘all natural’,” Pescanova USA president and chief marketing officer Jose Abbad said. “While no additives/no preservatives seafood is still a niche market, the company is fully vested in the concept. We pride ourselves in being innovative and being able to guarantee full traceability and control.”

Pescanova USA expects to officially release its all-natural shrimp line at retail outlets by summer 2012.

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