BEAUTY CARE

Summer’s Eve to debut new campaign

BY Antoinette Alexander

LYNCHBURG, Va. — Summer’s Eve, a maker of feminine hygiene products, has teamed up with women’s health and empowerment expert Carla Stokes and advocacy organization I Am That Girl, led by women’s movement advocate and "Survivor" finalist Alexis Jones, for an upcoming campaign to engage, educate and empower women to better understand and nurture their bodies.

"We’re thrilled to be working with these incredible women and their organizations, and cannot wait to align our efforts to come out with one strong, powerful message," said Angela Bryant, director of U.S. marketing of feminine care for Summer’s Eve. "Together with Dr. Stokes and I Am That Girl, we are ready to change the conversation women are having, or not having, about their bodies and start breaking down the barriers related to feminine health and education."

Founded on the learnings from Summer’s Eve’s nationwide listening tour and a recent proprietary study about women’s knowledge of their own genitalia and the emotional impact of anatomical terms, the brand will debut its new campaign and education movement this summer. The campaign will include integrated television, print and digital creative, as well as a bold body awareness campaign.

"To have the opportunity to reach so many women — particularly young women — with real talk about their bodies and self-esteem in a society that is historically hush-hush about these topics is exciting," Stokes said. "I applaud what Summer’s Eve is doing to encourage open communication and self-empowerment among women."

Stokes is an educator, researcher, social entrepreneur and speaker, as well as the chief empowerment officer of Dr. Carla LLC, a health promotion, coaching, personal development and self-empowerment company for women, youth, parents and girl advocates. She founded Helping Our Teen Girls In Real Life Situations (HOTGIRLS), a nonprofit organization dedicated to improving the health and lives of underserved young women and girls through leadership development, peer health education, youth activism and media education.

I Am That Girl strives to build community and utilize the media as a home to bring girls and women together to collaborate instead of compete. I Am That Girl encourages women to define their own worth, be confident in their own skin, believe in themselves, support one another and reinvent themselves into whomever they choose to be.

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Travalo holds fragrances for on-the-go consumers

BY Allison Cerra

BETHESDA, Md. — The latest refillable perfume and cologne atomizer made for on-the-go consumers has hit the market.

Travalo said its latest model, Travalo Excel, which will retail for $19.99, holds 30% more fragrance (65 sprays) than its original size, the company said. Travalo products, including its Pure and Classic products, retail from $9.99 to $19.99.

Travalo is a finger-sized container that features a patent-pending, spill-free Genie-S pump system and a clear window that helps gauge the level of perfume it can hold. What’s more, Travalo products are 98% recyclable — made of environmentally friendly, lightweight material — and also are approved by the Transportation Security Administration.

Travalo is available for purchase at select retailers in the United States and Canada and online at US.travalo.com.

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Alterna to expand distribution with new trademark, license deal

BY Antoinette Alexander

WHIPPANY, N.J. — Alterna, a marketer of personal care products and therapeutic over-the-counter medicines, has signed a new trademark and know-how license agreement with Spirig Pharma AG of Egerkingen, Switzerland, which expands Alterna’s exclusive rights to distribute Kerasal one-step exfoliating moisturizing foot ointment to 80 countries outside of North America.

Alterna already owns the Kerasal brand in North America, having fully acquired all rights to trademarks and product technology in 2006.

Spirig Pharma AG is internationally known for such brands as Daylong actinica — a medical device for topical application for the prevention of certain forms of nonmelanoma skin cancer in at-risk patients — Daylong liposomal sunscreen lotions and Excipial, a range of skin care and moisturizer products.

Kerasal foot ointment is designed to soften severely rough, dry, cracked heels and feet by exfoliating and moisturizing skin in one step. Kerasal, which is approved by the American Podiatric Medical Association, is available in the United States in the foot care aisle in major drug store chains and at Walmart. According to SymphonyIRI, retail sales of Kerasal in food, drug and mass stores (excluding Walmart), were up 24.5% for the 52-week period ended March 20, the manufacturer said.

Alterna is making an aggressive push to expand distribution of its products in overseas markets. Since October 2010, Alterna has signed distribution agreements with partners in Greece, Mexico, Honduras, Turkey, and Trinidad and Tobago.

The company’s distributors in Australia, Indonesia, Singapore and the Middle East have had record sales years, with most business coming from Alterna’s JointFlex line of topical osteoarthritis pain products, the company stated.

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