Sugar-free Peeps making Valentines a little sweeter
BETHLEHEM, Pa. Just in time for Valentine’s Day, candy maker Just Born introduces Peeps Sugar-Free Marshmallow Hearts.
Peeps Sugar-Free Hearts were designed to meet the needs of consumers seeking sugar-free and reduced-sugar products. Sweetened with Splenda, new Peeps Sugar-Free Hearts are available in a three-count pack for a suggested retail price of 99 cents.
Just Born’s Valentine’s Day line-up also includes Peeps Marshmallow Hearts in pink, vanilla creme and strawberry creme variations, as well as heart-stopping Hot Tamales and Mike and Ike candy cards designed for gift-giving.
The two-count Peeps Marshmallow pink hearts retail for 50 cents where as the vanilla creme and strawberry creme take-home size retail for 99 cents. The The Mike and Ike and Hot Tamales candy cards contain four half-ounce pouches that retail for a suggested retail price of 99 cents.
Philip Morris to test market smokeless tobacco product in Indianapolis
NEW YORK Altria Group’s Philip Morris USA said Thursday that it will introduce Marlboro Snus, a tobacco pouch product, into an additional test market in the Indianapolis area in March.
The cigarette maker said Marlboro Snus are designed for adult smokers who are interested in smokeless tobacco alternatives to cigarettes. The company said it was pleased with the initial reaction in the Dallas/Fort Worth test market by adult consumers, wholesalers and retailers.
Nestle promotes $1 million ‘American Idol’ game
GLENDALE, Calif. Nestle is running an on-pack promotion and game tied to the upcoming seventh season of American Idol, which premieres Jan. 15, that offers consumers a chance to win $1 million.
People compete for the top prize by correctly identifying the singers who get cut from the competition and the person who becomes the next American Idol. In addition to the $1 million prize, 13 cash prizes also will be awarded ranging from $10,000 to $50,000 by playing the game each Thursday after a contestant has been eliminated from the show.
More than 100 million specially marked packages of Nestle Crunch Crisp, Baby Ruth, Butterfinger, Nestle Crunch and 100 Grand candy cards will carry game codes for the “Idol Elimination” bracket game. Players can enter the codes online from Feb. 14—when the final 24 contestants are revealed—to Feb. 19 at www.americanidol.com. There they can create a game bracket to guess who will be eliminated each week through the season. Players with the correct answers could win $1 million. Players use the same entry code to fill out a new bracket and choose the singers they think will continue on for the remainder of the elimination rounds. Game codes will be available on single and king-sized candy bars, in eight-packs, and Fun Size bags, according to the company.