HEALTH

Successful Australian VMS marketer to launch in the U.S. market January 2013

BY Michael Johnsen

VICTORIA, Australia — Sales of Swisse Ultivite multivitamins in the Australian and Asian markets have been a big driver behind overall sales, according to a Nielsen report cited by the company. 

Across both Australia and Asia, VMS sales were up 16% to $197 million for the year ended June 2012. Leading the charge was Suisse Ultivite, which grew by more than 40% "thanks to a high ad spend and launches that boost the profile of the whole range,” Nielsen said. 

“Swisse is about educating all people on their health, and they understand the role of multivitamins, particularly in their busy lives where diets are not supplying all they need,” stated Radek Sali, Swisse CEO. “The Swisse marketing position is evolving as the market matures, and we establish ourselves on the global VMS platform.”

Swisse was also identified as being a prospective driver of growth in the herbal and natural supplements category where fish oils were relatively flat but krill oil developed as a new interest area because of its greater potency. “Swisse has over 20 brand ambassadors and was Australian broadcast sponsor of the London 2012 Olympics and is associated with several other sporting events," Sali said. "In May 2012, Swisse enlisted actress and singer Delta Goodrem to advertise the brand on TV, and in June 2012, the marketer signed a sponsorship deal to be the official vitamin of the Qantas Wallabies Rugby Union team."

Meanwhile, the company has hired actress Nicole Kidman as global brand ambassador ahead of the rollout of Swisse in the United States in January 2013.

Swisse has also launched a body and skin care portfolio and the Swisse Active range of premium whey powder and energy bars, the company noted. 

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HEALTH

Study: Vitamin D supplementation helps people with lupus erythematosus

BY Michael Johnsen

LONDON — Vitamin D supplementation could be considered an immunomodulatory agent for systemic lupus erythematosus, an autoimmune disease characterized not only by skin, joint, neurological and renal symptoms, but also by inflammation of tissue linings in the body, according to a new clinical study published Tuesday in BioMedCentral’s open access journal Arthritis Research and Therapy

An immunomodulatory agent has an effect on the immune system. 

In a prospective clinical trial, Nathalie Costedoat-Chalumeau and colleagues set out to evaluate the safety and immunological effects of vitamin D supplementation in 20 SLE patients with low vitamin D levels. They observed these patients over six months and found that vitamin D was not only well-tolerated but, more importantly, there also were no SLE flare-ups during the follow-up period. The authors found that no modification of existing immunosuppressant drugs was needed, nor any new drugs initiated.

Costedoat-Chalumeau stated that the findings confirm that vitamin D may also play other roles in the immune system.

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Study: Out of 20 hand sanitizer brands, Purell only one to deliver on FDA monograph

BY Michael Johnsen

AKRON, Ohio — Gojo Industries on Wednesday announced the results of a series of independent lab studies testing the ability of instant hand sanitizers to meet Food and Drug Administration Healthcare Personnel Handwash germ kill requirements at various dosage levels. The studies, which included more than 20 different hand sanitizers, concluded that the patent-pending Purell Advanced Instant Hand Sanitizer formulation is the only one to meet FDA germ kill requirements with a single 1.2-mL dispense. All other hand sanitizers in the tests failed to meet performance requirements at a 2-mL dose, even when they contained a higher percentage of alcohol.

"Whether in a workplace, school, healthcare facility or a public setting like a restaurant, casino or health club, people have an expectation of high performance when hand sanitizer is provided," stated Tim Dye, Gojo North American business general manager and VP. "Our newest dispensers, the Purell ADX and LTX systems, are designed to deliver 1.2 mL of hand sanitizer, providing users with the assurance that they are getting the right amount of product for effective germ kill every time."

Purell Advanced Instant Hand Sanitizer formulations contain a patent-pending blend of ingredients that maximize the impact of alcohol on bacteria while maintaining skin moisture for optimal skin health. A blend of four different skin conditioners moisturize skin and continue to promote skin health with repeated use, the company stated. 

Additionally, Gojo announced the introduction of the new Purell LTX Touch Free Dispensing System. It’s product innovation across a category that hasn’t seen much product innovation in the past few years. The dispensers are available in solid white or in black with a brushed chrome finish. Two sizes are available: a high-capacity 1,200-mL system for high-traffic locations; and a compact, 700-mL system for areas where space is limited.

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C.TURNER says:
Oct-25-2012 01:39 pm

Really, A study done by Gojo finds that only Gojo is effective? There are no references to the study? Looks much more like a political ad than a scientific article to me.

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