BEAUTY CARE

Suave Professionals and reality TV star Nicole Richie team up for fashion show sponsorship

BY Jason Owen

ENGLEWOOD CLIFFS, N.J. — Learning the professional tips and tricks of the beauty and fashion world isn’t always easy. That’s why Suave Professionals has teamed up with designer and reality TV star Nicole Richie to sponsor NBC’s Fashion Star for the second consecutive year.

Together, Nicole and Suave Professionals are pulling back the curtain to unlock behind-the-scenes style and beauty secrets from the reality show and sharing them in the new Suave Shine Suite on Suave.com, a digital destination where guests can access the latest trends and enter for a chance to win fabulous prizes, including $100,000.

 

"For more than 70 years, Suave has focused on making beauty accessible to all women, and we are continuing that commitment with the introduction of our new digital destination — the Suave Shine Suite. This robust hub containing insider tips from industry experts and behind-the-scenes access from Fashion Star Season 2 will make the latest beauty and style secrets available to everyone — especially when it comes to achieving gorgeous hair," said David Rubin, Unilever VP marketing for hair, United States. "Our continued relationship with the hit show celebrates exceptional trendsetting talent and spotlights the integral role Suave Professionals-styled hair plays in creating the overall look."

Consumers can register for a free sample — while supplies last — of new Suave Professionals Moroccan Infusion products, and enter for a chance to win one of many prizes during their visit to the Suave Shine Suite. Participants receive a free spin on the instant win wheel for chances to snag gift cards, accessories from Nicole Richie’s House of Harlow line, hair tools and more. During the weekly giveaway, items such as spa getaways, gift cards and tablets will be given away — all leading up to the grand prize giveaway of $100,000.


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L’Oréal Paris USA site integrates desktop, mobile features

BY Alaric DeArment

NEW YORK — L’Oréal Paris is relaunching LorealParisUSA.com, which will include a first-to-market content production and syndication partnership with AOL, the company said Tuesday.

The company described the site as the first major one to be designed for all devices, making it easy to navigate for users on desktop computers, tablets and mobile phones.

The site is designed to share product and content recommendations based on stated characteristics, individual preferences and observed behavior. For example, if a user selects "green eyes" from her desktop computer, the site will suggest complimentary cosmetic products and educational content on her phone while she’s in the drug store aisle.

"L’Oreal Paris’ mission, as the leader in beauty product innovation, is to help women become their most confident and beautiful," L’Oreal Paris USA president Karen Fondu said. "Today, we are applying the same expertise to our digital presence with the debut of the new LOrealParisUSA.com. We know the way women shop and live is changing rapidly every day, so we created the ultimate digital beauty experience that seamlessly adapts to her needs."

 

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Sunstar partners with Crayola on new children’s toothpaste

BY Jason Owen

BOSTON — Sunstar Americas and Crayola have partnered on a new children’s toothpaste to make brush time "fun time" again. GUM Crayola Squeeze-A-Color Toothpaste is the newest addtion to the GUM Crayola line from Sunstar Americas.

GUM Crayola Squeeze-A-Color Toothpaste is safe for children 2 years and up and comes in a variety pack of child-size tubes in three flavors: Melon Blast, Blueberry Burst and Jazzy Apple. Each tube is fitted with a patented small nozzle that dispenses a thin line of paste across the brush to encourage kids to be creative and use multiple strips every time they brush.

GUM Crayola Squeeze-A-Color Toothpaste comes in child-friendly 1.5-oz. tubes and can be used as part of a healthy oral care regimen with any of the GUM Crayola Toothbrushes and Flossers. It will be available at select national retailers in August.


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N.COF says:
Jul-03-2013 08:19 am

This is a terrible idea. This toothpaste encourages children to ingest fluoride, not only with pleasing colors and tasty flavors, but with a picture that shows three lines of fluoridated toothpaste on the brush. Poison warnings are on fluoridated toothpaste for a reason and, as we hope you know, kids should only brush with a pea-sized or dab of toothpaste and should never swallow fluoridated toothpaste no matter how pretty it looks and how good it tastes or how much fun it is to squeeze onto a toothbrush. Shame. You are doing way more harm to children than any possible benefit of fluoridated toothpaste.

Despite poison warnings printed on fluoridated toothpaste containers advising children use only a pea-sized amount, illustrations in ads in two widely-read parents’ magazines show four times that amount, which puts children at risk of bone and tooth damage, according to research published May 15, 2013 in the Journal of Community Health,

Researchers Basch et at write, “…excessive fluoride consumption, particularly among youth, can be dangerous. The risks of chronic fluoride ingestion include dental fluorosis, skeletal fluorosis of the bones, and kidney damage.”

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