Style icons Rodner Figueroa, Karla Martinez go behind the scenes with Colgate Optic White toothpaste
NEW YORK — Television producer and fashion journalist Rodner Figueroa is sharing his secret to a white smile on the set of the new Colgate Optic White commercial in Miami.
“I’m constantly being asked what makes stars shine on the red carpet, and I have to say, nothing pulls a look together like a bright, healthy smile,” Figueroa stated. “That’s why I’m excited to let people in on my little fashion secret: Colgate Optic White toothpaste, which contains a unique technology with hydrogen peroxide — the same ingredient used in whitening strips.”
Figueroa was joined by Colgate spokeswoman and television presenter Karla Martínez.
The new Spanish-language commercial will debut in early March.
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Scentsy Wickless adds new personal fragrance, laundry care products
MERIDIAN, Idaho — Scentsy Wickless has expanded its line to include new personal and laundry care fragrance products.
The company said its portfolio now includes Layers by Scentsy personal care products shower cream, shower gel, body lotion, body butter, body spray, hand cream, as well as Layers by Scentsy laundry care products, which include Washer Whiffs, a laundry fragrance additive that dissolves in the washing machine, and Dryer Disks, a reusable, anti-static fragrance enhancer.
Layers by Scentsy personal care products initially will be available in six fragrances, including Coconut Lemongrass, Luna, Quiver, Love Story, Enchanted Mist and Sugar Cookie. Layers by Scentsy laundry care products initially will be available in Coconut Lemongrass and Quiver.
I love the new Layers by Scentsy products.
Murad develops new Time Release retinol concentrate for deep wrinkles
EL SEGUNDO, Calif. — Murad, whose products are sold at salons, spas, Sephora and Ulta, is bringing to market in March its new Time Release retinol concentrate for deep wrinkles, featuring new technology that is designed to control the release of retinol over time for maximum performance while improving the stability and efficacy of the product.
Time Release retinol concentrate for deep wrinkles utilizes encapsulated retinol, which helps reduce sensitivity and irritation to retinol, and it is the first targeted deep wrinkle treatment from Murad. It is also the first product to use an anti-bacterial, silicone applicator in the company’s Age Reform line.
Ideal for those who need a concentrated solution for stubborn, deep wrinkles, the spot treatment formula is clinically proven to visibly reduce the appearance of deep wrinkles by 45% in six weeks, according to the company. This triple-action, wrinkle-fighting treatment, which has the highest retinol content in the Murad line, combines encapsulated retinol; Matrixyl Synthe’6, a peptide that helps rebuild damaged collagen to plump creases and crow’s feet; hyaluronic acid; and Ceramide-3.
Time Release retinol concentrate for deep wrinkles can be used with all Murad lines and in conjunction with other anti-aging products for an added, concentrated boost precisely where it’s needed. The silicone, antibacterial applicator tip allows for precise application and controlled dispensing to deliver concentrated power directly to targeted areas of concern.
Time Release retinol concentrate for deep wrinkles is priced at $65 and will be available beginning in March.
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