HEALTH

Study: Weight gain among lower protein formula-fed infants is similar to breast-fed ones

BY Michael Johnsen

MADISON, N.J. Newly published findings indicated that infants fed a lower-protein infant formula developed by Pfizer Nutrition gained weight at a similar rate to those who were breast-fed, according to a study published online Wednesday in the European Journal of Clinical Nutrition.

 

"This study showed that when we fed infants with a formula that contained specially adjusted levels of protein that more closely matched those found in breast milk, these babies grew at a rate similar to breast-fed babies," stated study author Rosario Capeding. "As we learn more about the importance of nutrition during early childhood, we recognize there is a critical need to ensure nutrients are received in the most appropriate proportions to support appropriate growth and development."

 

 

Added Patricia DeRusso, chief medical officer and VP Pfizer Nutrition: "At Pfizer Nutrition, we are committed to developing infant formulas that help formula-fed babies to achieve growth and health outcomes similar to human milk-fed babies. This study further supports the improved nutrient composition in our newly reformulated Gold line of infant formula, which will allow us to continue to provide growing children with the right amount of the nutrients they need during their critical early years."

 

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HEALTH

CHPA updates OTCsafety.org

BY Michael Johnsen

WASHINGTON The Consumer Healthcare Products Association recently relaunched its OTCsafety.org site, featuring new resources, content and expert commentaries, as well as a Spanish-language version, the association announced through its newsletter last week.

 

According to the newsletter, the new OTCsafety.org now features sections that provide in-depth information on over-the-counter medicine categories, including information around 13 treatment categories and 30 active ingredients. Each treatment and ingredient page offers background information and specific tips for safe use, including tips targeting parents, where appropriate.

 

 

There also is a new “medicine safety” section with information on everything from the Drug Facts label to safely storing medicines.

 

 

Lastly, the site features a "from the experts" section that will provide an ongoing series of articles, videos and quizzes on issues related to OTC medicines, the CHPA noted.

 

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Perform pain reliever sponsors Rock ‘n’ Roll Marathon Series

BY Michael Johnsen

AKRON, Ohio Hygenic/Performance Health on Tuesday announced its Perform pain-reliever brand will be the official external analgesic for the 2010-2011 Rock ‘n’ Roll Marathon Series.

 

The recently penned sponsorship deal will generate word-of-mouth for Perform pain reliever across 17 cities in the coming year. All Rock ‘n’ Roll Series events feature a two-day health and fitness expo prior to the event, which all participants must visit to pick up their race packets. It’s at those expos that Hygenics will have the opportunity to actively educate the very consumers who are likely to become heavier users.

 

 

Samples also will be placed in goodie bags given to each and every participant.

 

 

The Rock ‘n’ Roll Marathon Series also is known for lining race routes with live bands and cheerleaders, attracting high participant numbers and rocking post-race concerts. Today, the series of marathons and half-marathons is held in Chicago, Las Vegas, Philadelphia and Los Angeles, among other major metropolitan areas.

 

 

“Our client base is largely the so-called ‘weekend warrior’— someone who is extremely active in their free time,” stated Scott Matolka, director of marketing for Hygenic’s consumer retail marketing group. “Working with the Rock ‘n’ Roll Series really gives us the ability to communicate directly with those active, high-energy people who are likely to need and appreciate what Perform products offer.”

 

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