Study shows oral care products sales climb due to increased awareness in Europe
LITTLE FALLS, N.J. The efforts of government agencies and product marketers to convince Europeans of better oral care helped sales of such products climb more than 6 percent in 2006—a trend that is expected to continue through 2011, according to a recently released study.
A newly published study by global management consulting and market research firm Kline & Co. indicates that oral care became the second fastest growing product class in the European cosmetics and toiletries market in 2006, trailing only to skin care, which posted an increase of 6.5 percent. By comparison, Kline & Co. stated that annual growth in oral care product sales for the other developed markets like the United States and Japan is around 3 percent.
Through 2011, sales of oral care products in Europe is expected to grow by as much as 4.5 percent annually, surpassing Kline’s growth forecasts for the overall personal care market.
“Across Europe, government-sponsored programs are working to educate children on the concept of good oral habits today that can help prevent problems in the future, and this shift in attitudes is driving up product sales,” stated Deirdre McNulty, project manager for Kline Europe.
Marketers are working alongside government agencies to support educational programs geared toward children.
McNulty added that Europeans are also focusing on aesthetic treatments, like veneers and whitening, in additional to traditional oral care.
Carolyn New York unveils Latin nail polish line
NEW YORK Carolyn New York, a nail polish and hand care company created by“manicurist to the stars” Carolyn Cianciotto, is launching in December aLatin Line Collection.
The collection includes shades Poppy Chulo, a raspberry frost; FattyChuletta, a raspberry brick frost; and Spanish Harlem, a bronze. Thepolishes retail for $7 each.
Cianciotto, a native New Yorker whose polishes are inspired by her life inNew York City, creates polishes that are free of DBP, a potentially harmfulchemical additive.
Each bottle of Carolyn New York has a story. For example, the story behindFatty Chuletta is that fatty pork chops, black beans and plantains are oneof her favorite dishes. “She used to enjoy a big plate with her Boricuagirlfriends at many Spanish diners around town, gabbing about theirboyfriends, the latest fashions and dreaming about their futures,” thecompany explained.
Unilever announces Klauberg to head up global media
LONDON Unilever, whose brands include Axe and Dove, has appointed Laura Klauberg as vice president of global media.
Klauberg, who currently serves as vice president of media Americas, will assume her new role on Sept. 30. She will report to Simon Rothon, senior vice president of marketing services.
Klauberg’s career in brand marketing within the Chesebrough Ponds and Unilever organization spans the last 26 years. Before her appointment as vice president of media Americas two years ago, she had been senior vice president of marketing for Unilever’s prestige personal care business, including the Calvin Klein brand.