CENTER STORE

Study shows Americans drinking less alcohol

BY Jenna Duncan

BOSTON Researchers have said that on the whole, Americans are drinking less beer and more wine and the consumption of hard liquor remains fairly steady. The study was published in the The American Journal of Medicine August edition.

According to researchers at Boston University’s School of Medicine, middle aged persons consumer about one-third less alcohol than people of the same age did 50 years ago. Persons born in the later 20th century tend to drink more moderately than their parents. And more and more people said that they don’t drink alcohol at all.

Lead researcher and professor of medicine and public health at the School of Medicine, R. Curtis Ellison, said, “It looks like moderate drinking has been increasing, heavy drinking is down a little bit, and total alcohol consumption is down a little bit. It is encouraging news that more people are drinking moderately, and the average intake is coming down rather than shooting up.”

Ellison’s research team based their conclusions off of data on 8,000 people as part of the Framingham Heart Study.

No reasons were proposed for why there has been the gradual decline in drinking across the population, but Ellison said that he believes the trend towards moderate drinking and avoiding binge-drinking, is a step in the right direction.

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Clorox, Kettle Foods receive GMA awards

BY Alaric DeArment

Clorox and Kettle Foods got awards for innovation and creativity Tuesday from the Grocery Manufacturers Association and its Associate Member Council.

The awards were given as part of the association’s sixth annual CPG Awards.

Starting this year, GMA is awarding manufacturers in two divisions. Division A covers companies with sales less than $1 billion, while Division B covers companies with sales of $1 billion or more.

Past winners include the Campbell Soup Co. in 2005 and Kraft Foods in 2004. Last year’s recipient was Unilever, which achieved “center store excellence” with retail partner Ahold Stop & Shop.

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Heinz gives its Web site a facelift

BY Jenna Duncan

PITTSBURGH The H. J. Heinz Company yesterday announced the launch of its newly updated and renovated Web site, www.heinz.com, a project that Heinz partnered with Pittsburgh-based agency sunKING Digital to redesign.

New content on the site is accompanied by expanded search functions and improved technology designed as a portal for consumers, the news media and shareholders to easily find information about the company, sunKING said.

A landing page invites viewers to “Discover the World of Heinz,” and content is broken down into four categories: health and wellness, our company, our food and sustainability. Each section directs the visitor further to more information about the company, tips for enjoying Heinz products and the company’s mission to operate socially responsible business practices.

The site also showcases the company’s global presence and the diversity of its products, sunKING has said.

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