HEALTH

Study shows 75% of teens report increased knowledge from prescription drug prevention program

BY Jason Owen

ORLANDO, Fla. — According to an independent research firm, a recent pilot program to address awareness of the dangers of prescription drug abuse in teens showed 75% of all respondents were more aware of the dangers of misusing and abusing prescription drugs after participating in the educational program.

Wake Up!, established by The Pain Truth, a Florida 501(c)(3), was implemented into five pilot schools, thanks in part to a grant from Millennium Laboratories, three in San Diego, CA, and two in Tampa Bay, FL. The objective of the in-school prescription drug educational program is to raise awareness, increase knowledge, and change perceptions concerning the misuse and abuse of controlled prescription medications among high school students, providing students with knowledge to make better decisions and prevent first use. Wake Up! uses multi-media, social marketing and other tactics that are familiar and appealing to teens, but Wake Up! program developers believe the real motivating force is the science-based facts presented to the students.

According to the U.S Office of National Drug Control Policy, most teens initially get prescription pills from family and friends, including straight from home medicine cabinets. Prescription drug abuse has become an epidemic in the United States. More than one-third of those abusing prescription drugs in the U.S. are between the ages of 12-17. Deaths from prescription drug overdoses have become the second leading cause of accidental deaths nationwide, and the leading cause in as many as 15 states, according to the U.S. Drug Enforcement Administration.

Additional findings from the survey demonstrate that nearly half of students believe that the program would change the behavior of their peers. After being exposed to Wake Up!, attitudes and behaviors concerning prescription drugs changed, with between 30 percent and 40 percent of students expressing more concern about friend’s or family member’s drug use, and reported that they were more likely to tell a parent, teacher, doctor or other trusted adult about their own or others’ drug use. Additionally, over 90 percent of teens surveyed now understand that people are at risk of harming themselves if they use prescription drugs not prescribed to them.

"The results of the study are overwhelmingly positive and clearly indicate the Wake Up! campaign can have tremendous, beneficial outcomes," says Lora Brown , MD, a board certified pain management physician and medical director for Wake Up!. "Our team is looking forward to the future, and all that we can do in schools and communities across the country with Wake Up! takeovers, and sustainability through our CORE Ambassador student teams that we leave behind and continue to work with after the initial campaign."

Wake Up! has been invited to present the campaign and new research results at the Native American Youth Forum — Drug Abuse Education for a Community Response taking place April 5 at Pala Resort, northeast of San Diego, and the 2013 Clinton Global Initiative University event at Washington University in St. Louis.

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Birchwood Laboratories launches B-Sure Absorbent Pads

BY Michael Johnsen

EDEN PRAIRIE — Birchwood Laboratories on Wednesday launched B-Sure Absorbent Pads, a thin and highly absorbent alternative to diaper-like undergarments that provide a discreet solution to light fecal incontinence associated with childbirth.

Designed to conform to the body, the pads stay in place during normal activity without the need for any kind of adhesive or binder. The soft pads absorb 13 times their weight in water and protect clothing from staining due to light fecal incontinence.


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Kimberly Clark enlists celebrity endorsers for Depend’s ‘The Great American Try On’ to support cancer research

BY Michael Johnsen

DALLAS — Depend on Wednesday "boldly" re-invited Americans to join The Great American Try On and announced new and expanded celebrity partnerships designed to help give the millions of people living with bladder control issues the confidence to enjoy an active lifestyle. 

Dance champion Cheryl Burke is doing the cha-cha in the underwear-like Silhouette for Women briefs to benefit Dress for Success, while pro football stars DeMarcus Ware and Wes Welker are asking people across the country to support The V Foundation for Cancer Research, reminding everyone that there’s no better time to join The Great American Try On. In total, the Depend brand will donate $150,000 to charity for The Great American Try On, including a $75,000 contribution to The V Foundation and $75,000 to Dress for Success.

"Last year, the Depend brand revolutionized the incontinence category with the launch of the game-changing Depend Real Fit and Silhouette briefs," stated Elizabeth Metz, Depend brand director, Kimberly-Clark. "This year, with the expansion of The Great American Try On including support from even more celebrities — and some of their friends — Depend will continue to instill confidence in people living with bladder control issues and change the category by driving people to think differently about absorbent underwear."

Ware and Welker, who tried on the Depend Real Fit briefs under their football uniforms last year, are now competing in the Depend Players Challenge — an online competition in which the duo rally friends and fans for votes and support in order to win a $50,000 donation in their name to The V Foundation. 

Welker and Ware have begun rallying support from their friends with many popular celebrities already taking sides in the Depend Players Challenge, including football stars Von Miller and Kyle Rudolph, race car driver Scott Dixon, actor Omar Miller, dancer Maksim Chmerkovskiy, artist Snoop Lion and Olympian Mary Lou Retton.  

Pictured above, Snoop Lion with DeMarcus Ware

"I’m a competitor in every sense of the word so I’m excited to get in the spirit of the Depend Players Challenge as part of The Great American Try On," Ware said. "I want to win the $50,000 donation to The V Foundation so go to TheGreatAmericanTryOn.com and vote for me.

A multi-faceted commercial marketing program, The Great American Try On from Depend includes TV and Web creative designed to encourage consumer engagement through product samples and voting, store-specific retail support and charitable partnerships.


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