BEAUTY CARE

Study sees DermaLastyl reduce crow’s feet

BY Antoinette Alexander

NEW YORK DermaPlus has announced that a third-party study found that participants who used its DermaLastyl anti-age skin cream had up to a 45 percent reduction in crow’s feet.

“Thirty-five subjects with visibly fine lines around the eye area participated in a 12-week study using our DermaLastyl anti-aging cream. The study was performed under the supervision of Dr. Steven Lamm, the ?house doctor’ on ?The View’ TV show,” stated Dr. Burt Ensley, chief executive officer of DermaPlus. “They were provided with a supply of the DermaLastyl along with instructions for use and were then image with a VISIA CR 2-D Digital Imaging Booth and a PRIMOS 3-D Profilometry Optical Imaging system by Canfield Scientific.”

A copy of the study is available to interested parties, the company stated.

DermaLastyl contains the human protein, Elastatropin, a synthetic form of natural elastin. According to the company, elastin, the second most abundant protein in the skin, is responsible for the elasticity of skin and organs, and its degradation is a well-known cause of wrinkles.

DermaLastyl is currently sold only online at www.dermalastyl.com but will be expanded to retail and department stores in the coming months.

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Philips sues P&G over Braun electric razor claims

BY Antoinette Alexander

NEW YORK Philips Electronics has filed a lawsuit against Procter & Gamble and its Braun division for allegedly falsely advertising its “Pulsonic” line of electronic shavers.

The suit seeks to order Braun to stop the alleged false advertisements and to award damages to Philips, which produces its own line of electronic shavers as well as the Norelco brand. Among other alleged false claims, the lawsuit identifies P&G’s claim that the Pulsonic uses sonic power to generate microvibrations to expose and shave more hair with every stroke.

The complaint also addresses Braun’s claim that “9 out of 10” men voted Pulsonic the “best electric shaver they have ever tried” in a 2007 Men’s Health survey. Philips argues that the survey was a scientifically uncontrolled sweepstakes in which Braun gave each participant a free Pulsonic, for which it usually charges the price of $250.

A P&G spokesperson was not immediately available for comment.

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P&G files lawsuit over Olay Regenerist patents

BY Antoinette Alexander

CINCINNATI Procter & Gamble has filed a lawsuit against Fruit of the Earth, alleging that it infringed on various patents and its Olay Regenerist trade dress.

The suit, filed in the United States Federal District Court for the Southern District of Ohio, claims that Fruit of the Earth infringed on three patents as well as infringed on trade dress of the Olay Regenerist packaging by an entire line of look-alike products sold at CVS.

A spokesperson for Fruit of the Earth was not immediately available for comment.

P&G is asking that the Irving, Texas-based company stop distributing the products and to notify its retailers to impound or return all products.

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