HEALTH

Study: Rising vitamin D deficiencies may pose worldwide health risks

BY Anna Mcgrath

NEW YORK Issues due to low levels of vitamin D are on the rise and potentially could cause severe repercussions for overall health and fracture rates, according to a new report by the International Osteoporosis Foundation.

Vitamin D is mainly produced in the skin when exposed to sunlight, and, to a lesser extent, is derived from nutritional sources. It plays an important role, through its influence on calcium levels, in the maintenance of organ systems, and is needed for normal bone mineralization and growth. Insufficient levels may lead to increased risk of osteoporosis and hip fracture, and, in severe cases, to the development of rickets, a softening of ones in children that can lead to skeletal fractures and deformity.

The cultural push to avoid sun exposure and the wearing of traditional clothing that covers the skin are examples of reasons for inadequate levels of vitamin D across the globe.

Based on this study’s findings, national plans of action should encourage safe, limited exposure to sunlight and improved dietary intake of vitamin D, whilst considering fortification of foods as well.

The reports can be found in the scientific journal Osteoporosis International.

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LIVE FROM MARKETPLACE: Osteo-Bi Flex adds vitamin D

BY Drug Store News Team

RONKONKAMA, N.Y. What do you get when you cross one of the hottest bone/joint supplements on the market with one of the hottest dietary supplement categories? Osteo-Bi Flex Plus Vitamin D, that’s what. Not only is favorable vitamin-D press hitting the airwaves just about every other day, but it happens to be good for bone health, too. A 2007 study found that higher vitamin D levels helped maintain and improve bone density in post-menopausal women, for example.

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LIVE FROM MARKETPLACE: Bayer introduces analgesic in powder packets

BY Drug Store News Team

NEW YORK Bayer recently launched its Bayer Quick Release Crystals, an analgesic delivered through a delivery format that’s gaining traction across several categories — the powder packets.

The new analgesic, which enables consumers to pop tiny granules of aspirin (850 mg) into their mouths for fast relief without water, combines the Bayer Aspirin with the added booster of caffeine (65 mg) and a citrus taste.

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