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Study: Omega-3 supplement improves lung function of exercise-induced asthma

BY Michael Johnsen

BLOOMINGTON, Ind. — An Indiana University study has found that a unique omega-3 supplement derived from the New Zealand green-lipped mussel significantly improved lung function and reduced airway inflammation in asthmatics who experience exercise-induced bronchoconstriction, also called exercise-induced asthma.

Timothy Mickleborough, professor in the IU School of Public Health-Bloomington, reported his findings are similar to his studies involving fish oil, but required a much smaller dosage of the supplement. His new study, appearing online in the journal Respiratory Medicine, found a 59% improvement in lung function after an airway challenge, and a reduction in airway inflammation, asthma symptoms and use of emergency medication.

"Not only does it reduce symptoms, which will make you feel better, but it potentially could improve athletic performance," Mickleborough said. "Any time you can reduce medication is good."

Mickleborough’s study used Lyprinol/Omega XL, which contains PCSO-524, a patented extract of stabilized lipids from the New Zealand green-lipped mussel, combined with olive oil and vitamin E. PCSO-524 includes the five main lipid classes: sterol esters, sterols, polar lipids, triglycerides and free fatty acids, including eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA).

Previous studies involving PCSO-524 have found it to be effective in treating osteoarthritis, rheumatoid arthritis and inflammatory bowel disease. Mickleborough’s study is the first to show that it is effective in reducing the airway inflammation experienced by asthmatic study participants diagnosed with exercise-induced asthma.

 

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Prince of Peace pledges support of Avon Walk for Breast Cancer Chicago

BY Michael Johnsen

HAYWARD, Calif. — Prince of Peace Enterprises on Wednesday announced that its Tiger Balm brand is a premier sponsor of the Avon Walk for Breast Cancer Chicago, taking place June 1 to 2. The 2-day Walk travels from Soldier Field to Horner Park and back again.

“This marks our second year of uniting with the people of Chicago in our collective fight against a terrible disease,” stated Kenneth Yeung, president of Prince of Peace Enterprises. “We were privileged to support the 2012 event that raised $6.3 million to advance access to care and finding a cure for breast cancer and awareness for this worthwhile cause, and we look forward to continuing to support this event this year.”

As part of its sponsorship, Tiger Balm U.S. will distribute free samples of Tiger Balm Ultra Strength Ointment from its tent at the Avon Wellness Village on the first day of the Walk.

Tiger Balm U.S. is also sponsoring two other Avon Walk for Breast Cancer events in 2013 in San Francisco (Sept. 28 to 29) and New York (Oct. 19 to 20).

In addition to sponsoring key local events, Prince of Peace is promoting the Avon Walk message on a national level by including Avon stickers on the packaging of Tiger Balm Neck & Shoulder Rub.

 

 

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Mylan Specialty promotes allergy awareness through baseball

BY Alaric DeArment

BASKING RIDGE, N.J. — Mylan Specialty is extending a marketing campaign around its line of emergency treatments for severe allergic reactions.

The drug maker, a division of generic drug manufacturer Mylan, announced that it would partner with several baseball teams to sponsor Allergy Awareness games at stadiums around the country, starting with the Pittsburgh Pirates, who will play against the Cincinnati Reds on Friday at Pittsburgh’s PNC Park. Mylan Specialty manufactures the EpiPen Auto-Injector for allergic reactions, also known as anaphylaxis, and the campaign is to mark the 25th anniversary of its approval by the Food and Drug Administration.

"In 2012, Mylan partnered with the Pittsburgh Pirates to host the first annual Allergy Awareness game, and we are excited to expand the effort this year with events across the country," Mylan CEO Heather Bresch said. "We are proud to partner with these teams to help families managing severe allergies attend a baseball game for what may be their first time at the ballpark."

 

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